Fashion

Mulberry Shelf RTW, shoe collections focus on leather goods – WWD

LONDON – Mulberry has not renewed its license with Onward Luxury Group and will no longer produce ready-to-wear and women’s shoes.

The company has confirmed that it will focus on leather accessories, which account for 90% of sales. He will continue to sell glasses, jewelry and soft accessories, and said these businesses are growing.

The latest rtw collection, fall 2020, is now in store.

Five years ago, Mulberry signed a new license agreement with Onward Luxury Group, which manufactured and distributed Mulberry rtw shoes and shoes.

At the time, Mulberry CEO Thierry Andretta said that the two categories were an important factor “in building the lifestyle image that will contribute to Mulberry’s development internationally”.

Times have radically changed since then: in March, Mulberry’s creative director, Johnny Coca, left the company after five years, while Mulberry increasingly focused on its leather goods offer, its sustainability efforts and has a new universal pricing structure.

Earlier this year, the company launched the Portobello 100% durable leather tote and the M collection, a capsule of bags and outerwear made from a blend of regenerated Econyl brand nylon and cotton sustainable.

The brand has long urged customers to return bags to its Somerset factories for repair, and has a dedicated division that stores equipment, leather and other materials so that even the oldest models can have a new life.

In April, Mulberry standardized the prices of its products worldwide. About 95% of Mulberry’s sales are made directly to consumers via its omnichannel business model.

Andretta said the company is committed to “openness and transparency” through its global distribution network, and establishing a global pricing structure has been part of the business strategy for some time.

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