Fashion
Pakistan’s Best Ecommerce Menswear Brands

“Fashion is the armor to survive the reality of everyday life.”
In 1994, Hassan Shehryar Yasin, also known as HSY, was first introduced to the Pakistani fashion industry as a designer.Pakistan is home to some of the best menswear brands in the world, offering styles ranging from traditional and ethnic to urban and contemporary. Shopping for men’s fashion in Pakistan can be an exciting experience, as there are many local and international designs to choose from. Whether you’re looking for iconic prints and bold colors or classic cuts in understated colors, Pakistani brands offer quality items with an artistic twist. It is no wonder that the Pakistani menswear industry attracts customers from all over the world.
Some of the most renowned Men’s fashion brands which are well known for their wide range of irresistible styles, showcasing traditional Pakistani designs with a touch of modern culture are as follows:
- JUNAID JAMSHED (J. Brand)
Junaid Jamshed was an Islamic television personality and preacher. He started his career as the lead singer of Pakistani pop band Vital Signs. In 2002he founded the clothing brand Junaid Jamshed, quickly becoming one of Pakistan’s most popular and successful fashion brands. The brand offers a wide range of clothing for men, women and children. The brand specializes in traditional Pakistani clothing for men, such as
- Salwar Kameez: A traditional Pakistani outfit consisting of long shirts and loose pants. It is considered the national costume of Pakistani men.
- Kurta: A long shirt worn with pajamas or shalwars. It is considered traditional, casual and formal clothing for men.
- Vests: The Junaid Jamshed brand also offers different styles of vests for men. Men can wear it over a kurta for a formal look.
- Sherwani: a long coat-like garment that is worn over a kurta. It is considered a traditional evening dress for men.
- Formal suits: The brand also offers a range of formal suits for men, including two-piece and three-piece suits.
- Accessories for men: The Junaid Jamshed brand also offers a range of men’s accessories, including ties, pocket squares and scarves, to complement traditional and formal attire.
2. KHAADI
In 1998, Shamoon Sultan based Khaadi, a Pakistani clothing brand specializing in traditional and trendy fashion for men, women and children. He is known for using high quality traditional Pakistani designs, such as hand-woven fabrics, intricate embroideries, block printing and more. The brand also offers a range of decorative objects, including bedding, curtains and cushions.
Khaadi has grown rapidly over the years and operates on 200 stores in Pakistan and several international sites such as United Arab Emirates, United Kingdom and United States. Additionally, customers can purchase their products through their website and other e-commerce platforms. The brand has become a household name in Pakistan and has a solid reputation for quality, style and affordability.
3. FIRST KHADDAR
Prime Khaddar Was founded in 2022 provide quality khaddar that is also affordable. This brand makes khaddar for winter and summer by pure Organic materials, providing customers with a variety of colors and patterns. Due to its traditional Khaadi methods, Prime Khaddar’s products feature the same level of quality that has been enjoyed for generations. This brand is committed to ensuring that customers get high quality khaddar at reasonable prices without sacrificing variety or heritage.
4. OUTFITTERS
Outfitters is a Pakistani clothing brand specializing in modern fashion for men, women and children. The brand was founded in 2003 by Kamran Khurshid and has become one of the most popular clothing brands in Pakistan. It is known for its fashionable designs, as well as its affordable prices.
Its product range includes western style clothing for men, women and children, including t-shirts, jeans and dresses. They also provide formal and party accessories such as bags, sunglasses and jewelry. Outfitters has a strong presence in the Pakistani market, with several retail stores across the country and an online store. The brand is known for its trendy designs and its target market is mainly young people, teenagers and young adults.
5.ALKARAM STUDIO
Alkaram Studiofounded in 1986 by Mr. Fawad Anwar, is a leading Pakistani clothing brand known for its high quality fabrics, intricate designs and fashionable collections. It has become the go-to store for all types of clothing, from traditional clothing such as shalwar kameez to elegant evening wear. This brand offers modern trends with unique twists on classic heritage styles. Alkaram Studio spans generations by offering quality products at affordable prices.
Plus, if you’re looking for great new menswear brands beyond the must-haves, look no further than Saphir, Nishat Linen, Charcoal, Bonanza Satrangi, Gul Ahmed, Edenrobe, Deepak Perwani, Levi’s and Stoneage. These brands offer unique collections that will make you stand out from the crowd. Whether you prefer classic styles or bold prints and colors, you can find a variety of fashion-forward pieces from these brands.

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