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Louis Vuitton Men’s Pre-Fall 2023 Ad Campaign Review

Louis Vuitton Men’s Pre-Fall 2023 Ad Campaign Review


Review of the Louis Vuitton Homme Pre-Fall 2023 advertising campaign by photographer Andrew Jacobs and artistic director Lucie Matussiere with models Ahmadou Gueye, Claudio Goncalves, David Michael, Frank De Beer, Hedi Ben Tekaya, Lucas El Bali, Takfarines Bengana and William Laird

Louis Vuitton scours the modern fashion landscape in its new Pre-Fall 2023 men’s campaign by photographer Andrew Jacobs and creative director Lucie Matussiere.

The campaign continues the dreamy yet down-to-earth aesthetic direction that has characterized Louis Vuitton’s menswear campaigns since the death of Virgil Ablohs, offering a kind of stripped-down homage to the optimistic and adventurous outlook of influential creative directors. of the brand. The cast of young models explores what could be a land art installation or an ancient ruin – a setting that is both historic and futuristic. Lit by the golden hour sun and shot from low angle, the compositions have a sense of expansiveness, framing the models’ heads with the sky and clouds – one of Virgil’s favorite motifs.

Framing the graphic nature of the collection with organic shapes and a spirit of exploration, the campaign is a sweet ode to the style explorers driving menswear forward.

Artistic Director | Lucie Matussiere
Photographer | Andrew Jacobs
models | Ahmadou Gueye, Claudio Goncalves, David Michael, Frank De Beer, Hedi Ben Tekaya, Lucas El Bali, Takfarines Bengana and William Laird
Stylist | Mark Rise
Hair | Benjamin Muller
Casting directors | Piergiorgio Del Moro and Samuel Ellis Scheinman




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