Fendi launches basketball-inspired men’s collection

Fendi brings its distinct aesthetic to hardwood.

The Italian luxury brand has launched an aptly named limited edition sportswear collection for men Fendi Active: Basketball Capsule, as part of its summer capsule.

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The collection, which launches June 1, will make a big statement at Saks Fifth Avenues New York, which will install a Fendi-branded mini basketball court in its seventh-floor men’s department to showcase the collection. The pop-in will be in place from June 1 to 14.

The capsule incorporates the house’s iconic codes, using Fendi Roma and FF logos in varsity lettering on basketball t-shirts, tank tops and shorts in a black and gray palette with Fendi Roma ribbed trims. Gray tracksuit and varsity bomber jacket set in lightweight technical fabric with contrasting black piping reminiscent of the lines of a basketball and tonal FF logo on the sleeves and sides.

The garments are completed with Fendi Match hi-top sneakers in black and cream or all white with a crystal embellished design. The collection also includes terrycloth socks, wristbands and a headband as well as a black baseball cap which, together with a mini basketball, becomes a sports-inspired keychain.

Fendi also collaborated with Spalding, the premier sports ball manufacturer, to create a special black basketball featuring the varsity reinterpretation of the Fendi Roma logo and branded shoulder strap. To top off the collection, the luxury brand has also created a transparent basketball hoop with the same Fendi Roma lettering and black metal OLock chains.

Prices range from $120 for the socks and $490 for the cap to $750 for the basketball jersey, $1,550 for the pants and $1,790 for the sneaker. The basketball hoop will sell for $10,000.

In addition to Saks, the capsule excluding the basketball hoop will be available at the Fendis store in Las Vegas and online. It will also be available at several of the company’s international stores.

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