By Parija Kavilanz, CNN
New York (CNN) — What is the dress code for summer 2023? Call it a TikTok-approved coastal cowgirl aesthetic. Or, in other words, the Taylor Swift look.
With the superstar artist coming record crowds for The Eras Tour, retailers across the country are aggressively and inventively marketing the Swifties as his 52-stadium tour hits their cities.
Womenswear company founder Taylor Johnson said that, one Taylor to another, she owes Swift a big thank you for going on tour again and making glittering sequin dresses, cowboy hats and rhinestone boots. It’s already become a crazy year for us because of Taylor Swift, said Johnson, CEO of Hazel & Olive.
One of their dresses in particular, called The Eras Sequin Fringe Dress, which sells for $129, is on fire. Our phones blew up and we got hundreds of calls and Instagram messages about that dress, she said.
Francescas, a fashion chain with 454 stores nationwide, expected the Swifts tour to have an impact. But ruffled, prairie, babydoll and bow-back dresses see a 30% increase in sales in stores when Swift is in town, said Leanne Neale, vice president of concept and creative at the Houston-based company. .
Fashionable clothing chain Altard State has proactively embarked on Swift mania in curation of looks of his collection for each of Swift’s albums. Enter your Era, it invites.
The Ticketmaster Mess
Swifts The Eras Tour, was infamous before it even started. The concerts were so eagerly awaited that the presale of tickets on Ticketmaster became a highly publicized debacle. Ticketmaster blamed the extraordinary request for crashing its website and ultimately canceled ticket sales to the public. Many were left without a ticket even after purchase.
The mess drew the ire of lawmakers, leading to a Justice Department investigation and a congressional hearing.
Ticketmaster apologized to Swift and her fans for the terrible experience and said it would work to bolster our technology for the new bar which was established at the request of the Swifts Tour.
It was too little too late for some fans who took Ticketmaster (and parent company Live Nation) to the court.
But the show must go on, and it did, Swift heading to New Jerseys MetLife Stadium (82,500 capacity) for shows during and over Memorial Day weekend.
On the fringe
At Altard State, Weve never prepared stores this way, but called it Taylor week, said merchandising director Callie Lewis. Models wearing Swift-inspired looks are placed front and center in their stores along with other concert-friendly merchandise, such as see-through handbags that adhere to concert hall safety protocols.
What’s moving? Everything from sundresses and metallic boots to romantic and breezy maxi dresses, tulle tops, bold red dresses and many, many and a lot of fringe. We can’t restock fast enough, Lewis said. Top sellers include lavender-colored clothing (inspired by Swift’s song Lavender Haze.)
Swift isn’t the only concert tour to influence the fashion industry in 2023. Neale de Francescas said she’s eyeing Beyonces Renaissance visit is also driving demand for concert wear. Francescas stores, she said, will also be curating looks that will appeal to BeyHive.
Retailer Johnson admits all this mad rush for product is a good deal to have, given that up to 80% of Hazel & Olives’ monthly orders are currently for concert looks. (She declined to disclose her annual sales, but said she ran a multimillion-dollar-a-year small business.
Johnson said she orders the maximum quantity of the most requested concert styles from her supplier, but even that hasn’t been enough lately.
As soon as I get more inventory, it sells out quickly, she said, adding that she even steals goods at a higher cost from her suppliers in China, instead of shipping them by sea like she usually does, in order to expedite delivery. As for Taylor Swift’s business boost, Johnson said she’s grateful for it.
It’s crazy. I need Taylor Swift to go live all year, because we were now on the verge of having our biggest ever sales year, she said.
™ & © 2023 Cable News Network, Inc., a Warner Bros. Company. Discovery. All rights reserved.
The mention sources can contact us to remove/changing this article
What Are The Main Benefits Of Comparing Car Insurance Quotes Online
LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos
- India involved in killing of Sikh leader say Canada
- University Health Network appoints chief artificial intelligence scientist
- Ohio governor tests positive for COVID-19
- NHS strikes: consultants and junior doctors coordinate action in England
- Doctors recommend getting flu vaccine now before virus spreads
- Immigrants suffer degrading treatment in UK detention says inquiry
- Communicating nutrition to pet parents of cancer patients
- YouTube suspends Russell Brand’s advert earnings
- UNHCR, WHO warn of deteriorating health conditions as 1200 children die of suspected measles, malnutrition in Sudan
- Mosquitoes test Positive for West Nile Virus at Los Peñasquitos Lagoon | News
- Elon Musk: X could go behind paywall
- SLO County Public Health Director discusses flu and COVID vaccines