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Adwaita Nayar, CEO of Nykaa Fashion, Top 3 Success Mantras for Startups and Entrepreneurs – watch video

Adwaita Nayar, CEO of Nykaa Fashion, Top 3 Success Mantras for Startups and Entrepreneurs – watch video

 


Jerk off success story: what does it take to build a multi-crore beauty and fashion brand in india? In 2012, Falguni Nayar founded Nykaa and her daughter Adwaita Nayar was the co-founder. Eleven years later, 32-year-old Adwaita Nayar has been recognized as a successful 40-and-under female entrepreneur.
In this week’s episode of TOI Business Bytes, Adwaita Nayar, CEO of Nykaa Fashion and the co-founder of Nykaa talks about her entrepreneurial journey and gives some interesting lessons for startups.

Nykaa Success Story: Getting Started Lessons from the CEO of Nykaa Fashion | Adwaita Nayar Profile | 40 Under 40

It all started from a simple idea, it started from a bedroom and brick by brick we built Nykaa, says Adwaita Nayar. Watch the video above to find out why Nykaa decided to venture into the fashion space with Nykaa Fashion and how Adwaita Nayar sees the fashion landscape shaping up in the future.
Adwaita Nayar received her bachelor’s degree in applied mathematics from Yale University. According to Nayar, Nykaa was pretty much his first job. She then did her MBA at Harvard Business School from 2015 to 2017.
Great entrepreneurs are people who can spot risks worth taking and execute them by blocking out all the noise, Adwaita Nayar told TOI. Nayar stresses the need for startup owners and entrepreneurs to think long term. Businesses cannot be built overnight. They cannot be built in a few years. It takes at least 10 years to build something meaningful, she says.
When asked where the idea for Nykaa Fashion came from, Adwaita replies that fashion is an incredibly fascinating space in India and it is growing very fast. Fashion is expected to be a $125 billion industry by 2025 and of that, online sales are expected to account for around 30%, she says.
According to Nayar, women and men are enthusiastic to try new brands and this presents a good opportunity for new brands to emerge.

Sources

1/ https://Google.com/

2/ https://timesofindia.indiatimes.com/business/india-business/nykaas-business-idea-started-from-a-bedroom-meet-adwaita-nayar-the-40-under-40-ceo-of-nykaa-fashion-watch-video/articleshow/100807665.cms

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