Fashion

Face masks: a new fashion statement for residents of Chandigarh – Chandigarh

Wearing a mask has become the new normal in the city and locals are getting creative with facial equipment.

Single-use blue / green surgical masks that were sold in droves when the lockdown was imposed are slowly fading out of fashion, being replaced by colorful masks with designs to match the clothes.

In city markets, printed masks are becoming a favorite among trendy young people. According to Narinder Singh, president of Sadar Bazaar in Sector 19, while the sale of clothes is almost negligible, masks are proving to be the saving grace for traders. “Many fabric merchants are now also stocking masks due to increased customer demand,” he said.

Masks with razor sharp teeth and bone skeleton smiles imprinted on them can be seen sneaking into stores as an Indian version of Halloween decoration. Punjabi singer Sidhu Moosewala is also featured on these masks. Trader Tarun Khurana said fancy masks are selling for less now and the trend has shifted to unisex masks with colorful prints. Children, however, are still interested in purchasing masks with images of superheroes like Superman and Ben 10.

Masks with printed faces

A new trend has also emerged where people have their own faces printed on masks so that people can recognize them. Kennedy Videos owner in Sector 22B, Naresh Kumar Madaan, said they print images on blank masks according to customer requests: “We can print any design, but most people want an image. with their own face. I wear such a mask myself and it attracts attention. It takes about an hour for the masks to be printed and Madaan sells about 7-8 of them a day.

The Khadi Exhibition Hall in Sector 17 has also achieved cult status for their colorful masks. According to Daman, a seller here, prices can range from 20 to 60. “The more expensive masks made of silk and with bright, colorful patterns that women typically associate with their costumes and sarees are our bestsellers. Brown and beige solid color cotton masks for men come in second. She said it took a while, but now they sell between 50 and 100 masks a day.

Demand shifts from polyester to cotton

Anticipating the growing demand for them, some entrepreneurs have also started making their own brands of masks. Rajat Malhora, who already works in the textile industry, said he has sewing machines that are unused and are now being used to make masks. “We started in April and it was interesting to see how people’s preferences for masks shifted from polyester to cotton,” he said.

The more expensive masks can sell for up to 200 per piece and are embroidered to match and contrast with women’s clothing. “We’ve had a lot of orders for these premium masks because people want to make a statement when they go to weddings these days,” added Malhora.

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