How EB Denim became a favorite of Gigi Hadid, Draya Michelle and Chiara Ferragni

Instagram’s explore page has become a major discovery point for emerging brands, emerging influencers, and must-have pieces, especially now that your shopping experience is likely fully digital. When it comes to jeans, celebrities and influencers have made EB Denim and her signature chain pants the biggest staple of the moment.

Elena Bonvicini founded EB Denim in 2016 while still in high school when she started recycling thrifty denim as a hobby. “I would make shorts cut from old men’s jeans,” she told TZR via email. Her work caught the attention of her peers and she quickly began to develop a business and expand the styles on offer. Bonvicini turned to her mother for tailoring lessons and she focused not only on one-of-a-kind designs, but also on pieces that fit as if they were suitable for each wearer. “We only use the best Levi’s 501s,” she explains. “that quality is hard to find these days and makes them even more special.” Bonvicini design and handcraft every style in Los Angeles, embracing trends such as split tones, mismatched seams, levelless sashes, and capsized patch pockets in rebuilding denim. Perhaps most popular is the brand’s embellished chain design, a loose boyfriend silhouette assembled with eyelets stacked at the side seams and held together by industrial linked chains. The pined-over design leaves the hips exposed but includes a functional carabiner lock that allows the chains to be adjustable for the best possible fit.

In addition to pants and shorts, Bonvicini also offers skirts, dresses, short jackets and recently added a mask 100 percent of its $ 23 price tag was donated to Covid-19. Bonvicini has also started exploring materials beyond denim, recently taking it to the next level. Sweat sets. “Then I think about Hawaiian shirts and I’m actually planning to launch another brand called HESHE, a minimal feminine line,” she adds.

Fast scrolling of independent labels Instagram will verify that a multitude of your favorite style stars are present across the brand. So if you’ve ever stopped to click ‘add to cart’ on a style or two, take a few style clues from the women below.

Stars In EB Denim: Hailey Baldwin

Baldwin is just the last of many dedicated fans to have modeled his OG shorts a handful of times now. “One of my favorite ways to wear the OG shorts is to use combat boots or Converse and an oversized sweatshirt or white mens button,” suggests its designer, “tie up a vintage scarf or bandana. through a button loop is a fun way to add a pop of color. “

Stars in EB Denim: Gigi Hadid

The elder Hadid has been spotted several times in EB and here she was wearing the two-tone black pants with combat boots. She also notoriously likes brands Black White as well as his AND Jeans reinvented wearing them again a number of times and when a model feels something is worth repeating and the co-signs are as authentic as they can get.

Stars In EB Denim: Chiara Ferragni

A co-sign from a major influencer like Chiara Ferragni can open a brand to a whole new audience. Here Ferragni wore EB’s medium wash cuts and she clearly has an affinity for the brand’s side-seam chain detail since she also has the iteration of the pants in the colors black and blue.

Stars In EB Denim: Draya Michele

Michele is another loyal lover of the brand having also worn his varied two-tone pant style in black and white. The elegant half-and-half look also highlights the mismatched waistline where the two jeans are stitched together.

Stars in EB Denim: Jen Cabellos

The fashion influencer is a die-hard fan, her feed suggests she might have one of every EB design currently on offer. Here, she pairs the black and white pants with the seasons favorite running tank top but she also loves her pair of OG, Untangled, and Chain paints as well as.

Stars In EB Denim: Ali Tate Cutler

When it’s your job to wear all the clothes all the time, vouching for any brand on your own says it all. Model and actor Ali tate chic layered au naturel in the side chain link jeans in vintage blue for $ 275.

Stars in EB Denim: Isabella

The model and artist demonstrates the perfect outfit for this summer: a relaxed tank top and cuts. Let yourself be inspired by Isabelle, bring this year’s canceled music festivals to your backyard by teaming denim shorts with a wide-brimmed western hat and cowboy boots.

Stars in EB Denim: Kylie Jenner

It wasn’t long before Jenner co-designed the brand’s buzzy chain pants, wearing it with one of summer’s favorite trends: dress up swimsuits for the day, so grab a cue by layering on a cropped top as well. cut out on a triangle bikini top with any top. mount the denim.

Stars In EB Denim: Matilda Djerf

Djerf wears one of EB’s best-selling models, the crossover jeans feature a crossover belt that details a little detail that has a big impact. This silhouette specifically nails the casual look with its loose straight leg fit and wedge back seam.

EB Denim Stars: Bella Golden

Model Bella golden I figured out how to tone down the show-y jeans while still being completely on-trend. If you’re currently running out of a shrunken t-shirt, copy its style by taking one of your old t-shirts, grab some scissors, and crop it yourself.

Stars In EB Denim: Brittany Xavier

The viral pioneer is a denim aficionado with a knack for styling jeans in a simple and lofty way. Considering she’s posted this slightly distressed cropped jacket several times, odds are it will be your new benchmark too.