While Verizon spent $30 million to have Beyoncé star in its splashy 2024 Super Bowl ad (per The telegraph), Kanye West took a decidedly different direction for his own commercial, filming it from his cell phone in the backseat of a car.
“Hey everyone, it’s Ye and this is my commercial,” he began the dark and grainy video, showing off his $850,000 custom titanium prosthetics.
The “Gold Digger” rapper, 46, who appears to be having trouble speaking with his new dental jewelry, admitted that because he “spent all the money on the commercial,” his brand “didn't actually not spent any money on the advertising itself.”
With Super Bowl 2024 ads bringing in $7 million for a 30-second spot, per THE Hollywood journalistIt appears Ye ran out of money for a glossy ad, although the outlet noted that the Yeezy spot didn't appear to air in all markets, suggesting he spent less on the advertisement.
No matter the cost, he made sure to get his message across.
“But the idea is I want you to go to Yeezy.com,” he continued, spelling out the site's name and adding, “I'm going to write it at the bottom of the screen.”
West ended the weird spot by saying, “And I got some shoes, and uh… that's it.”
The controversial singer was referring to his sock-shaped foldable model. Yeezy Pods shoes ($20), with everything on its website now bargain priced, including the “Wet” tank ($20) His wife, Bianca Censori, recently sported paparazzi photos and shirts promoting her latest album, “Vultures.”
Even though his ad wasn't budget-friendly, West certainly didn't skimp on his attire for Sunday's big game, wearing a vintage 1996 Alexander McQueen crucifix mask to attend the Super Bowl with Censori.
February 11 marked the 14th birthday of the legendary designer's death, making the mask he wore with a black leather jacket, gloves and matching pants a remarkable choice.
As for his ad, Twitter users were divided on whether the rapper was spinning his wheels or if his deal was actually “awesome.”
For more Page Six style…
Kanye West spent millions of dollars on a #SuperBowlAd he recorded on his phone telling people to buy his shoes. He could have just posted this for free on social media.99″ fan wrote on the social media platform.
“Kanye West Spent $7,000,000 on 30-Second Super Bowl Ad,” Another Story job. “He spent zero dollars on the production of the ad. Genius or waste of money?
One fan thought the ad belonged to the first category, in writing“The Greatest Super Bowl Commercial Ever – Yeezy.”
One thing that remains certain is that Ye will always get people talking.
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