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From the Field to the Track – University of South Carolina Athletics

From the Field to the Track – University of South Carolina Athletics

 


South Carolina women's soccer sophomore Dru Drake took a break from the field to check out the New York Fashion Week runway earlier this month. Through a partnership with CLC, the nation's leading college licensing company, and IMG, a global leader in sports, fashion, events and media, 27 students from 18 universities across the country were able to participate in this unique educational experience that offers students a behind-the-scenes look at the fashion industry. Students can attend fashion shows, panel discussions, and networking opportunities with industry leaders.

“I thought it would be an amazing opportunity to experience things I could never do on my own,” said Drake, who is studying retail management. When we got there, we probably walked seven miles that day! It was a truly unique opportunity.

Students attended fashion shows with iconic fashion brand Badgley Mischka and top Korean designer Son Jung Wan, as well as a tour of curated fashion showrooms. They enjoyed a behind-the-scenes experience that included special access to TRESemm styling studios, an IMG model photo studio and an exploration of runway look creation. They also participated in a Q&A session with representatives from WMEFashion.

We went to the show and there were so many influencers, Drake said. I saw Kelly Rutherford, who is a fashion industry icon. The show was awesome. After that, we went to the IMG and WME Fashion headquarters. We spoke with many of the professionals there, and they told us how they got to where they are today. It was cool to hear from people so high up in the industry. I would say that was my favorite part.

Drake and his classmates also spent a day with college-educated Champion, where they learned how a clothing line is developed and marketed and had the opportunity to collaborate with the store team to customize their own garment.

We designed our own sweatshirts and chose the designs we wanted to wear on them, Drake said. Next, we went to Champion headquarters and got a chance to see behind the scenes of everything that happened there. I didn't know this, but Under Armor and Champion are affiliated with Hanes, so there was all this Carolina gear in there. At first I wondered: did they do this for me?

As Drake continues to navigate her next two years of college and football, she's excited to get a glimpse of her career once her playing days are over.

The biggest thing I got out of it was networking, Drake said. It doesn't matter what industry you work in. When you know people, that's how you get a job. Just building relationships is so important and can go a long way. That's why it was incredibly helpful to me.

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