Todd Snyder to Converse with Fern Mallis at 92NY

From the stadium in Ames, Iowa, to the runway in Florence, Todd Snyder is ready to talk about his path to becoming a major presence in American men's fashion.

On March 19, the designer will discuss his journey to success in conversation with Fern Mallis at 92NY as part of his Fashion Icons program. The event, which begins at 7:30 p.m., can be attended in person or online.

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Since launching his namesake brand in 2011, Snyder has built a $100 million business with 15 stores in the United States and five more in the works later this year. Known for his modern take on classic American menswear, his collection has become a favorite of celebrities such as Ryan Reynolds, Sterling K. Brown, Jake Gyllenhaal, LeBron James, Dwayne Johnson, Tom Alex Rodriguez and others.

The former high school football player first learned the art of cutting and sewing suits at the Des Moines haberdashery Badowers while studying at Iowa State University. After graduating, he moved to New York in the early 90s and joined Polo Ralph Lauren as a designate before joining The Gap, where he served as director of menswear, and then J.Crew, where he served as senior vice president of menswear. Four years after launching his line, the company was purchased by American Eagle Outfitters for $11 million.

Initially, the Todd Snyder The collection was found in high-end stores around the world, but in recent years it has only been sold in the company's stores and online. He was one of the few menswear staples at New York Fashion Week, but decided to forgo showing after focusing on direct-to-consumer contact. However, that changed in January, when he returned to the track as star designer of the Pitti Uomo fashion show in Florence. The show not only marked the company's return to the wholesale market, but also served to showcase pieces from its first collection like ccreative director of Woolrich Black Label.

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Since creating his own collection, Snyder has been selected as one of America's Best New Designers by GQ, a CFDA/Vogue Fashion Fund finalist and has been nominated four times as a menswear designer of the year by the CFDA.

This is absolutely Todd Snyders moment, Mallis said. He has been a dominant force in the menswear industry for many years and now is the time to highlight him as the menswear icon that he is. I haven't interviewed many menswear designers for the series and I'm looking forward to an exceptional conversation as his influence continues to expand globally.

“It’s a huge honor to be invited to the Fashion Icons series by someone who is an icon herself,” Snyder said. From her interviews at the 92nd Street Y to her creation of New York Fashion Week, Fern has played an important role in making the New York fashion industry what it is today. Some of my most favorite and quintessential New York evenings have been spent in the audience chatting with industry leaders and other designers whose work I admire. Being invited to join Fern on stage is incredibly meaningful as she has been championing my brand since I struck out on my own over 10 years ago.

Mallis, the creator of fashion week in New York and beyond, is a former senior vice president of IMG Fashion and executive director of the CFDA. She is also the author of Fashion Lives: Fashion Icons With Mallis Fern, featuring interviews and photographs with Tom Ford, Marc Jacobs, Calvin Klein, Donna Karan, Michael Kors, Tommy Hilfiger, Betsey Johnson and others. She is president of Fern Mallis LLC, a fashion and design consulting firm.

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