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East Valley woman eliminates sticker shock from her prom dresses | Business

East Valley woman eliminates sticker shock from her prom dresses |  Business
East Valley woman eliminates sticker shock from her prom dresses |  Business

 


Prom season is here and high school seniors are looking for a more affordable and durable option when shopping for a dress this year.

The price of a new prom dress can range from $85 to $900, but most people will spend an average of $400 to $500, said Kunal Madan, co-founder of Amarra, a dress-making company. According to the company's guide to navigating prom costs, total costs could exceed $2,000.

An East Valley business is helping reduce the cost of prom dresses.

Reilly Oliphant ran her dress rental business, Valley Girl Dresses, from her Gilbert casita in 2021. She receives dresses from family, friends and community members who donate to her business. She also purchased some of the dresses from his collection.

The dress rental business is operated through her Instagram account, Valley Girl Dresses, where customers can schedule a consultation with Oliphant. To prepare for the consultations, Oliphant hangs the dresses on a clothes rack in her casita.

When customers arrive, they can try on several dresses that Oliphant chooses based on the size and style parameters they share with her, and customers can browse her inventory available on the website.

I originally decided to do this because I have a lot of friends who are photographers and they have a lot of clients who want really pretty dresses to get really good photos, Oliphant said. But now I'll have people trying to find a dress for their bachelorette party, bridal shower, or prom.

Rentals range from $20 to $100. Oliphant will make small changes before pickup, and customers agree to pay for any damage it cannot repair.

Durability is huge for me. If you're pressed for time and need something quick and cheap, you usually get something from a website that isn't always focused on sustainability. My dresses are a great option because they are all durable and have been worn many times in the past, Oliphant said.

To rent a dress from Valley Girl Dresses, direct message @valleygirldresses on Instagram.

Sources

1/ https://Google.com/

2/ https://www.themesatribune.com/business/east-valley-woman-takes-sticker-shock-out-of-prom-dresses/article_200953ee-fe9b-11ee-9833-03899269ae44.html

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