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Trader of the Week: From Men’s Suits to Designer Tracksuits at AN-X

 


Looking at Alex Shaw’s sleek, modern menswear store AN-X, it’s hard to imagine he started his life selling three-piece suits.

Now, the Sunbridge Road store is packed with brands – Luke, Antony Morato, Guess, Nicholas Deakins, Cruyff, Weekend Offender, KWD and more – that stylish young men are looking for with the latest trends. It’s a far cry from ties, designer tracksuits and baseball caps, but owner Alex knows staying ahead of the game is essential.

“Fashion has obviously changed a lot over the past three decades and the men’s clothing and shoes we sell these days have a more casual feel,” says Alex. “But there is no doubt that will change soon!”

Bradford Telegraph and Argus:

Alex Shaw inside the Sunbridge Road store

No matter how trends come and go, AN-X, now known as one of the North’s premier independent fashion stores, has maintained a loyal following that spans generations. “After trading for as long as we have, we have seen several generations of families shopping with us. We have all ages, from 15 to the occasional over 70, ”says Alex, who has worked in men’s fashion in Bradford for over three decades. He started working for a store called Hargreaves in 1987, which was at the site where AN-X now does business.

He opened AN-X in 1991 in partnership with Graham Dibb, owner of Hargreaves, at 11 Upper Millergate. Graham retired and in 2004 the Hargreaves site became available and AN-X moved there.

Bradford Telegraph and Argus:

The exterior of the current Sunbridge Road store when it opened as AN-X in 2004

Bradford Telegraph and Argus:

Alex Shaw (top of the ladder) works to prepare the first AN-X store to open in Upper Millergate in 1991

So how did he come up with the unusual name of the store? “This is the question we are asked the most again,” says Alex. “The original AN-X store was an annex to Hargreaves, but the unit we opened in had a facade divided into four sections, so we ended up shortening the annex to AN-X, so the signage that we wanted yours.

He introduced anti-Covid measures – provision of hand sanitizer, visors for staff, one-way system, advice posters, regular cleaning and, most importantly, reconnecting with the success of his business. And at the forefront of that is his relationship with his clients: “Almost all of our interactions come from local communities, without them there just isn’t business. It is important that communities support local businesses – local purchases create both community spirit and a stronger local economy. The reopening has allowed us to try once again to adapt to a changing market, which independents do best. And we can start hoping to move Bradford forward again.

* AN-X, 46 Sunbridge Road, Bradford. Website: an-x.co.uk; Email: [email protected]; Facebook @anxmenswearbradford; Twitter @AnxMenswear; Insta @ anxmenswear

Bradford Telegraph and Argus:

Alex at AN-X circa 2000

Bradford Telegraph and Argus:

Alex, in a visor, with an old cash register at the store



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