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Eden Golan set to become new face of Israeli fashion giant

Eden Golan set to become new face of Israeli fashion giant


Barely a fortnight after delivering the performance of his life on the Eurovision stage and secure fifth placestar singer Eden Golan is already set to launch her first fashion campaign.

Israeli fashion company FOX is close to closing a deal with the singer. For the fashion house, no one fits better than Golan, who captivated the nation's ardor after facing a torrent of intimidation, hatred and ridicule from the European public and his competitors in the city hostile Swedish force from Malm.

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Eden Golan in the filming of Natural Formula

(Photo: Noah Wolfson)

If these negotiations are successful, Golan will become the new face of the brand. This will not be her first adventure in the world of sponsorship since her triumphant return from Sweden, she has already featured in a campaign for the hair care brand Natural Formula.

(Eden Golan performs “October Rain” in central Tel Aviv for hostage families)

In January, it was first announced that FOX was bidding farewell to its previous presenters: Maya Wertheimer, Maor Schweitzer and Ofer Hayun, after a two and a half year collaboration. Another longtime anchor, Dana Frieder, also resigned alongside them.

For now, it remains unclear whether Golan will headline the campaign solo or whether he will be joined by other models.




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