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QASIMI Spring/Summer 2025 at London Fashion Week

QASIMI Spring/Summer 2025 at London Fashion Week
QASIMI Spring/Summer 2025 at London Fashion Week


London Fashion Week is coming to an end, but it's not complete without QASIMI. The London-based brand held its first show under the creative direction of Hoor Al Qasimi, who took on the role following the death of his brother in 2019. QASIMI's return was sentimental and bold, depicting a new era for the brand while continuing to pay tribute to him. to its Emirati founder.

QASIMI welcomed its guests to the East London neighborhood of Tower Hamlets, which runs along the River Thames. Presented in a former industrial building, the brand's Spring/Summer 2025 collection was an artistic expression of cultural storytelling, in collaboration with a New York-based visual artist. My name is Olujimi on striking silhouettes with sculptural sensibilities.

“We honor Khalid's legacy by remaining true to his visionary approach and creative spirit in every collection. Each piece reflects his passion for design and commitment to quality, ensuring his influence remains at the heart of our brand. We also incorporate elements that resonate with his distinct aesthetic and values, keeping his memory alive through our work this and every season,” Hoor Al Qasimi told Hypebeast.

That of the diver When the monuments fall The series of paintings are translated throughout the collection, surveying current socio-political landscapes through powerful, contemporary narratives. Flowing silhouettes began the collection in pure white, followed by layered utility uniforms and boxy suits in shiny satin textiles. QASIMI's signature draping techniques are seen on effortless hooded tops, trench coats and shirts in teal tones. Vibrant blue tones shone on wraparound staples with formal underpinnings, while Olujimi’s abstract works popped from painted panels with an angelic aura.

Take a closer look at QASIMI's SS25 collection in the gallery above.




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