Fashion

Jude Bellingham signs fashion contract; becomes ambassador of the men’s brand SKIMS

English football prodigy Jude Bellingham adds another impressive feat to his repertoire: brand ambassador for SKIMS Mens.

The rising star recently signed a deal with the shapewear and underwear giant, known primarily for its women's collections, to champion the new men's line ahead of the highly anticipated UEFA Euro 2024.

Bellingham, the midfield maestro of Real Madrid CF and the England national team, is lauded for his exceptional talent and athletic prowess. This strategic partnership capitalizes on its influence to introduce men's compression clothing to a wider audience. The campaign features Bellingham prominently in promotional materials, showcasing the brand's new men's underwear collection.

Founded in 2018 by Kim Kardashian, SKIMS is an American clothing company known for its focus on shapewear, loungewear and underwear. The brand champions body positivity and has a reputation for its inclusive sizing options. In just six years, SKIMS has experienced dazzling success, with a valuation of more than $4 billion.

This collaboration follows Bellingham's recent multi-year agreement with Lucozade, one of the UK's leading sports drink brands.

With the Euros kicking off in two days, Bellingham's role as SKIMS Men's brand ambassador is set to generate major buzz. This partnership proves to be a win-win strategy for both parties. Bellingham gains a high-profile fashion sponsor, while SKIMS taps a rising sports star to power its brand's expansion into the men's market.

Sources

1/ https://Google.com/

2/ https://sportsmintmedia.com/jude-bellingham-inks-a-fashion-deal-becomes-skims-mens-brand-ambassador/

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