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Jake Paul Launches Men's Personal Care Brand at Walmart

Jake Paul Launches Men's Personal Care Brand at Walmart
Jake Paul Launches Men's Personal Care Brand at Walmart


Professional boxer Jake Paul announced Wednesday the launch of a men's personal care brand, available exclusively at Walmart and

Jake Paul launches men's personal care brand at Walmart. -W

Dubbed “W,” the line promises to deliver high-performance, vitamin-infused products that smell great and are designed to work harder, at an affordable price. The brand is launching with three essential products Body Wash, Body Spray and Antiperspirant Deodorant. They each come in three distinct scents W Original, Fresh Ice and Deep Woods.

Designed in collaboration with a leading fragrance house, these fragrances feature patent-pending stimulating properties to enhance well-being through the sense of smell. Infused with nourishing ingredients like Vitamin B, Vitamin E, Magnesium and Biotin, W products are designed to care for hair and skin while being free of phthalates, parabens, harsh sulfates and dyes artificial.

“If you know me, you know I'm a clean freak. I always want to smell fresh, but training in the humid climate of Puerto Rico makes it a real challenge,” Paul said.

I needed a product that could keep up with my lifestyle, that smelled good but wasn't full of unwanted ingredients, and honestly, wasn't from 2006. That's why I started W for creating products for men that will boost their confidence. and smell amazing, but also don't cost $20 for a stick of deodorant.

Co-founders Geoffrey Woo and Woodie Hillyard, along with strategic advisor Nakisa Bidarian, join Jake Paul to bring to life W. Woo, Paul's partner at venture capital firm Anti Fund, which incubated W , brings a wealth of entrepreneurial experience. Meanwhile, Hillyard, a consumer packaged goods veteran, has already helped build successful brands like Casper and Safely and will serve as CEO of W.

“The next generation is poised to be the most influential yet, but the traditional brands within our radius aren’t resonating,” Hillyard said. “We have an opportunity to take a bold, new approach to an outdated category that is expected to grow to over $100 billion in the next four years. We believe W is the answer.

Woo added, “Jake's hard work ethic and fearless energy are a winning formula in every endeavor we've pursued together. I'm excited to share what we've worked so hard on over the past few years and shake up the personal profile of men. care aisle.

The product line is expected to expand later this summer with additions like a 2-in-1 shampoo and conditioner, bar soap, facial cleanser, pomade and hair gel.

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