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Giorgio Armani, Paolo Roversi in front of La Repubblicas New Menswear Magazine

Giorgio Armani, Paolo Roversi in front of La Repubblicas New Menswear Magazine
Giorgio Armani, Paolo Roversi in front of La Repubblicas New Menswear Magazine


Thursday, the Italian newspaper The Republic published the first issue of its new fashion and lifestyle supplement for men, U.

Nikolai Von Bismarck photographed Italian fashion entrepreneur Giorgio Armani for one of the two covers; a Paolo Roversi shoot directed by Robbie Spencer was the other.

The Republic has intensified its fashion coverage since Emanuele Farneti, former editor-in-chief of Vogue Italyjoined in 2021 to revamp the publication's fashion content.

As Editor-in-Chief of the Women's Fashion Supplement DFarneti increased the publication frequency and refined a more upscale image, while adding a house and design supplement, Door.

The new publishing house will publish 8 to 10 issues per year. Parisian stylist Giovanni Dario Laudicina will be fashion director and Ben Kelway, creative director.

There is a gap in the market for a men's fashion magazine, Farneti said. Most publications seem a little ashamed to really care about men's fashion, they prefer to show it only using celebrities. We want to focus heavily on clothing, at least 50 percent on fashion by using the best international photographers and stylists and integrating them into menswear. narrative.

The other pillar of the magazine's content will be talking to the most interesting people, Farneti said.

A key challenge for the menswear supplement will be balancing current and interesting menswear with a more classic style that appeals to men. The Republics wide readership.

Additionally, you can't be angry. At the same time, you don't want to be too conservative, otherwise you won't be relevant, Farneti said.

Convincing luxury brands to advertise and be photographed alongside cheaper brands that more readers can actually buy is another challenge, Farneti said.

Learn more:

Paolo Roversi: The more we think, the less we see

In a fashion world saturated with social media and preparing for the rise of AI, the photographer continues to champion an analog, embodied approach to image-making.




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