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Mother-daughter duo brings Paris passion to Philadelphia boutique – NBC10 Philadelphia

Mother-daughter duo brings Paris passion to Philadelphia boutique – NBC10 Philadelphia
Mother-daughter duo brings Paris passion to Philadelphia boutique – NBC10 Philadelphia


At a time when many retail businesses in Philadelphia are being forced to close their doors due to changing times and the rise of online shopping, one boutique continues to thrive, and has done so for over 50 years.

Luxury boutique Joan Shepps is run by a mother and daughter duo who are passionate about fashion, people and Paris.

Paris is therefore the place where everyone connects. The whole world is going to Paris, said Ellen Shepp, daughter of Joan Shepp.

Joan is a Philadelphia fashion legend and industry icon. She and Ellen frequently visit Paris.

When you come back from Paris, not only do you always have new ideas, but you also learn something, says Joan.

Joan Shepp Shoplocated at 1811 Chestnut Street, has been part of the social fabric of Philadelphia for over half a century, breaking down barriers and shattering glass ceilings.

It started with a store in Lafayette Hill in 1971.

One day I was walking around town and that was it. I needed this store, said Joan. The high ceilings, the excitement, and it was a flower shop. I needed this store.

Everyone told him, his accountant, his lawyer, everyone told him: Don't do that. And this brave woman said to me, “Oh, okay. And she opened it and it was amazing, Ellen said of her mother. It was fun. It was different. Like I have the cool mom.

The boutique, now located downtown, is where Joan and Ellen help others be fun and different. And to stay in fashion, you have to travel to the fashion capital of the world, from catwalks to showrooms.

NBC10's Jaqueline London traveled from the City of Brotherly Love to the City of Lights to meet Joan and Ellen's longtime Parisian connections.

I met them many years ago when I was posing for Margiela in some showrooms. Thomas Robert, owner of a Parisian store, spoke about the mother/daughter duo. They have such a special energy, we connected on a lot of things and they are just special, that's how we connected.

From left to right: Joan, Ellen and Thomas.

Joan Shepp is a fashion legend. And it's not just people in Philadelphia, but all states, said Athnasio Konto, a Paris jeweler.

They just became family, he's loving and caring, both of them, Ellen said. They are so crazy about mom, they love her so they love me.

Joan and Ellen with Athnasio.

Paris is known for many things: love, light, the romance of fashion and undeniably fashion. Joan has traveled to Paris four times a year for 45 years to shop for her boutique, paying close attention to Philadelphia fashion.

Our clients who were 30 when they started at Joan Shepp are 80, Ellen said. I always buy from them, they are amazing.

When asked what it was like working together as mother and daughter, Ellen said she would try to answer without getting emotional.

I'll try to answer that, I'll try without crying, Ellen said, looking at her mother. “'Kay, that didn't work.

I'm very, very lucky that Ellen is Ellen. She got it, Joan said.

I had the best teacher, Ellen replied. That's it.

Thank you, said Joan.

What do they attribute to their success?

“I think two things. I think one is about relationships and being honest and relationships are way more powerful than people understand, in any business,” Joan said.

That, combined with their shopping experience and shopping specifically for their customers, is what keeps people coming back for more.

This is the final part of the French Connections series broadcast every week on Wednesdays at 7 p.m. and 11 p.m. ahead of the Paris 2024 Summer Olympics.




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