Fashion
Something Borrowed: Why These Brides Are Renting Their Wedding Dresses After Their Big Day
For her own wedding, Gaskell ended up choosing a formal dress from Bon Bride and a party look from Stella McCartney, which she knew she could rent afterward. Meanwhile, other brides have since listed wedding dresses like Vivienne Westwood, Emilia Wickstead and Oscar de la Renta on the site, showing the caliber of options available. I almost wish I got married this year because of the level of high fashion items available to rent, says Gaskell.
The advantages of renting, compared to, for example, resale, are twofold. First, it allows brides to keep what is often a very sentimental piece, while giving it several other lives. Many brides are happy to rent [their dress] but they don't really want to let go, Gaskell continues. If at some point they want to get it back for nostalgia [PS Bridal manages the rented pieces in house] or if they want their daughter to potentially wear it in the future, they have a choice.
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Then you also have the opportunity to get back the money you originally spent on the dress. Concrete example : By rotation founder Eshita Kabra-Davies, who decided to list her Anushree Reddy lehenga, which she wore for her mehndi, a traditional Indian ceremony, on her app. I got all my money back, and now more, because this is his sixth rental, Kabra says. It sells for 1,200.
Since these are such valuable pieces, it makes sense that veteran brides take extra precautions to care for their wedding dresses when renting them. Kabra, for example, will only lend her lehenga to By Rotation users who have at least a 4-star review or higher. Meanwhile, PS Bridal encourages lenders to don formal wear in the evening, to avoid trains being ruined, and also offers an accidental damage insurance policy at the time of purchase.
In many ways it's a win-win, with brides-to-be now able to access circular wedding fashion for a fraction of the RRP. It's good karma: a woman returned the wedding dress to us. [she rented] with a slice of cake in person, Kabra muses. Just seeing this dress get the time it deserves beyond just one day is really nice.
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Sources 2/ https://www.vogue.co.uk/article/rent-wedding-dress The mention sources can contact us to remove/changing this article |
What Are The Main Benefits Of Comparing Car Insurance Quotes Online
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