The Woolrich Black Label Men's Spring 2025 Collection Exudes a Premium Mountaineering Vibe

If you ask Todd Snyder what paths he took to reinvent Woolrich's DNA, he offers an improbable but effective comparison, pointing to the automobile and the reinvention of the Land Rover Defender a few years ago.

It had everything, utility with luxury and street with modernity, it was always like a mix of all those things, the American designer said of the Land Rover model, walking through the Woolrich showroom where he unveiled his second Black Label collection for the brand. And heritage has always been a constant. I thought about all these things. And how the Defender was reinvented. “It’s my North Star,” he said.

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The great outdoors has been ingrained in Woolrichs' roots since its founding in Pennsylvania 194 years ago, but has rarely been incorporated into the luxury mountaineering vibe evoked by Snyders' spring collection, tending toward performance.

The Snyders men standing amid a forest-like setting for the presentation were trail runners and hiking enthusiasts who perhaps just wanted the nicest cashmere Buffalo plaid overshirts thrown over their shoulders when they reach the top of the mountain. Ripstop fabrics used in cargo pants and textured parkas gave the Pacific Northwest fisherman a Linus cover to match his cool utility vest that speaks volumes about the brand's roots with today's youth 'today. Snyder added beautiful cotton knits, with abstract spray prints that looked almost like tie-dye, and botanical patterns that were part foliage and part camo on cargo shorts and military jackets with puffy pockets.

Call it wandering luxury or rugged luxury, Snyder said. Whatever label we want to give it, in the space of just two seasons, the designer has managed to place Woolrich in a different light.

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Launch gallery: Woolrich Black Label by Todd Snyder Men's Ready-to-Wear Collection Spring 2025

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