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Shein leverages NTX AI technology for high-speed fast fashion production

Shein leverages NTX AI technology for high-speed fast fashion production
Shein leverages NTX AI technology for high-speed fast fashion production

 


The partnership would enable Shein to leverage NTX's AI technology for design insights, creative results, product drawings and streamlined manufacturing processes as part of its drive toward rapid production and rapid marketing of clothing.

By applying AI, NTX can enable Shein to launch new fashion products in just seven days, with delivery in just five days, which is significantly faster than traditional processes.

NTX has integrated the use of AI throughout the fashion lifecycle, from design to planning to production. A key part of the group’s solution is its Cooltrans denim manufacturing technology. Cooltrans uses AI-based cold transfer printing to produce ready-to-sew fabrics in days rather than months compared to traditional textile manufacturing methods.

The eco-friendly waterless process also reduces the environmental footprint, making it a go-to supplier for major sports and denim brands looking to accelerate their operations.

AI and fashion are logical partners, said Charles Duan, managing partner of NTX Group. We are excited to put our AI expertise to work for major brands and emerging fashion companies who want to follow trends and sell their products on the Shein platform.

NTX sees Shein as the perfect fast fashion e-commerce company. The company already has over 53 million users in over 150 countries and has seen its shopping app downloaded 261.9 million times in 2023 alone. With a massive presence on TikTok surpassing 84 billion views by hashtag, SHEIN is one of the fastest growing online fashion retailers, especially in the US market.

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In 2023, NTX presented its Cooltrans waterless coloring technology, which can color almost any fabric without heat, to the International Textile Machinery Association (ITMA), which suggested at the time that the European textile industry was well positioned to lead the global sector towards a more sustainable economy. future.


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