Fashion

Pharrell Williams kicks off Paris Fashion Week with Louis Vuitton show at UNESCO

By Mimosa Spencer

PARIS (Reuters) Louis Vuitton men's creative director Pharrell Williams walked on a grass-lined outdoor catwalk at UNESCO headquarters on Tuesday, opening Paris Fashion Week with an evening show.

The world's biggest fashion brand, known for its checkerboard patterns and monogram trunks, took inspiration from the theme of travel for its spring-summer 2025 men's collection, with an imposing globe-shaped sculpture, rows of international flags and in the distance the Eiffel Tower in the background.

Models strutted down the budding catwalk in perfectly tailored suits, stylish bomber jackets and fur coats, with rhinestone-encrusted sunglasses and chunky airplane wing brooches, while a orchestra and choir performed music produced by Williams.

The LVMH-owned brand drew an audience of 1,500, as well as screaming crowds in the street, seeking to witness the arrival of celebrity guests, including NBA basketball player Victor Wembanyama, actor Michael Fassbender and K-pop star Jackson Wang.

The Paris men's fashion shows, which will be followed by Haute Couture week, come as France prepares for the Summer Olympics, as well as two rounds of elections in the coming weeks, which have plunged the country in political disarray.

Globally, premium brands are facing a declining appetite for fashion and accessories, with the key Chinese market of particular concern.

(Reporting by Mimosa Spencer; editing by David Gregorio)

Sources

1/ https://Google.com/

2/ https://whbl.com/2024/06/18/pharrell-williams-kicks-off-paris-fashion-week-with-louis-vuitton-show-at-unesco/

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