Fashion
Tasva is the official formal wear partner of the Indian team at the Paris 2024 Olympics
Tasva, the Indian menswear brand from Aditya Birla Fashion and Retail Ltd. and renowned designer Tarun Tahiliani, proudly announces its partnership with the Indian Olympic Association (IOA) as the official ceremonial wear partner of Team India at the 2024 Paris Olympics.
This prestigious collaboration marks a milestone in the fashion and sports industries, bringing together the elegance and heritage of Indian fashion with the spirit of global athletics. As the official formal wear partner, Tasva will design and supply exclusive formal wear for Indians.
contingent, blending traditional aesthetics and contemporary style to showcase India's rich cultural heritage on the global stage.
Commenting on the partnership, Tarun Tahiliani, Design Director at Tasva, said: “The aim was to
creating a look that represents our cultural heritage, incorporates the colors of the Indian flag and, most importantly, embodies a new, vibrant, agile and youthful India. We wanted athletes to feel comfortable while looking formal, with tailored shapes that make them confident as they embark on representing our dynamic country. The tradition is honored on the world sporting stage.
Mr. Ashish Mukul, Brand Head of Tasva, expressed his excitement regarding the partnership saying: We
are honored to be the official formal wear partner of Team India at the Paris 2024 Olympics. At Tasva, we believe in celebrating the spirit of India, and this partnership allows us to showcase value our rich heritage and contemporary style. We look forward to contributing to the memorable journey of our athletes and feel privileged to support them in their efforts to achieve excellence on the world stage.
PT Usha, President of the Indian Olympic Association, commented on the new partnership: “We are
delighted to welcome Tasva as the official formal wear partner of Team India at the Paris 2024 Olympics. The stylish designs and commitment to excellence that Tasva embodies will ensure that our athletes not only give the their best, but will also represent India with pride and style. We are confident that this collaboration will add a new dimension to the Olympic experience for our team.
This collaboration aims to increase the presence of Indian fashion on a global platform, celebrating the
the intersection of style, tradition and sportsmanship. The ceremonial outfit of the Indian contingent for Paris
The 2024 Olympics promise to be a blend of sophistication, cultural pride and contemporary design, making
a powerful statement on the world stage.
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