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The live fashion show in the spotlight

The live fashion show in the spotlight
The live fashion show in the spotlight


FRISCO, TX (June 19, 2024) A solid selection of emerging and established clothing brands take advantage of mid-season PGA Purchasing Summit to showcase their latest collections to golf industry professionals during a live fashion show, ONE2ONE private buying appointments and in sold-out exhibition spaces, July 29-31, at the Omni PGA Frisco Resort in Frisco, Texas.

THE PGA Purchasing Summit, a golf trade event reserved exclusively for golf industry professionals, provides an unparalleled opportunity to discover and source the latest golf trends and innovations, various training sessions and networking events from the industry on the spectacular PGA Frisco campus. Event details, industry registration and hotel reservations are available at

Spring 2025 golf lifestyle fashion will come to life on the runway during the live fashion show on July 29, 5:30 p.m. and 6 p.m. CDT, at the resort's Panther Creek Pavilion, hosted during the Welcome Reception. industry, July 5 at 6:30 p.m. Fashion Show attendees will vote for the People's Choice 2024: Best in Fashion Show awards in three categories: Favorite Men's Brand, Favorite Women's Brand and Best Dressed. Winners will be announced at the conclusion of the Industry Welcome Reception.

In addition to checking out the latest clothing collections, attendees will be able to network with peers and enjoy complimentary beverages and light appetizers in the new reception setting of Panther Creek Pavilion, the resort's flagship special events center featuring views breathtaking from floor to ceiling on the impressive Fields. East Ranch Course.

Participating brands in PGA Purchasing Summit Live fashion show

(As of June 19, 2024; consult the complete directory of more than 150 brands

AIA Golf Launching in January 2024, AIEA Golf (pronounced eye-uh) offers fashion-forward, sportswear-style women's golf apparel. Made from performance fabrics and featuring golf-specific details, the pieces transition effortlessly from the course to the city streets.

Devon Halsey A newcomer to luxury athleisure, Devon Halsey women's clothing is made from premium materials and designed with meticulous attention to detail. The Devon Halsey brand combines fashion and function, from timeless classics to modern trends, so you look your best on and off the green.

DUE DUER makes clothing for active men and women, combining the aesthetic of jeans with the performance of technical clothing with an iconic stretch gusset for freedom of movement.

Flag and anthem Established in 2016, Flag & Anthem men's and women's apparel features MadeFlex Golf, a versatile performance gear made from breathable, lightweight fabrics to maximize comfort and mobility on and off the course.

Honors Honors is a newly launched Nashville-based women's golf and lifestyle brand with clothing created to move, perform and transition. The well-tailored collection combines a modern aesthetic with premium technical fabrics, revolutionizing performance ready-to-wear.

Mary Birdie Marie Birdie designs fun and stylish golf and lifestyle clothing for girls and tweens. The latest fashion trends are blended with functional designs to create comfortable, high-performance golf wear and chic everyday wear to inspire confidence and fun on and off the course.

Never a wallflower Never A Wallflower creates lifestyle pieces for women using bright and bold patterns for standout styles on and off the golf course. Never A Wallflower is not only our company name, it is our motto by which we live.

Oxford Dogs Oxford Hound offers luxury men's clothing and accessories made by Italian artisans, tailored to men who demand both style and high-level performance. Using cutting-edge fabric technology and expert tailoring, each garment is designed to improve both gameplay and player confidence.

Scales SCALES, a leading manufacturer of high-performance clothing, introduces the SCALES Offshore Country ClubTM Stylish clothing from the Spring 23 collection with a multitude of vibrant colors and ocean-inspired prints with high-performance UV protection.

Tail sportswear TAIL Activewear creates collections for active, fashion-forward women where fashion meets performance and features the latest women's golf, tennis and pickleball collections. TAIL's versatile lines are crafted from premium fabrics and crafted for a flawless fit, designed to complement any wardrobe. Each piece is carefully selected to ensure maximum comfort and long-lasting style, appealing to women of all generations.

Williams Athletic Club Williams Athletic Club, a premium women's fashion brand founded on golf, presents its inaugural collection for Spring 2025. Meticulously crafted with luxury materials, WAC pieces are specially designed for women who seek both fashion and functionality to seamlessly transition from the fairway to everyday life. .

Emerging and established brands will also enjoy one-on-one time with golf retail buyers and PGA of America golf professionals at ONE2ONE private buying appointments on July 29 and at exhibitions at sold out in the ballroom July 30-31 at the Omni PGA. Frisco Resort. Shoppers will be able to discover a diverse group of golf lifestyle brands from new suppliers such as the new entrant in high-performance golf fashion. Amy Sports, and the golf lifestyle brand for young women, Feather, founded by Kate, 14; to established market leaders such as IN FRONT, Ashworth,RELAUNCH, Holderness & Bourne, Mizzen + Hand, Nike-Golf, Original penguin, Sunique and much more. Hundreds of retail golf accessories will be on display from companies including the internationally renowned Tumi, introducing new premium golf bags and accessories; the based in Texas Jon Hart Designsoffering handcrafted leather bags, travel items and accessories, new exhibitor Brand invoices cool, high-impact personalized golf headcovers and many more.

Participating 2024 Sold-Out Golf and Golf Lifestyle Brands PGA Purchasing Summit include:


If you are unable to see the exhibitor list image above, access the full exhibitor directory at

The 2024 PGA Purchasing Summit, held for the second year at the Omni PGA Frisco Resort on the spectacular PGA Frisco campus and home of the PGA of America, begins July 29 with ONE2ONE private buying appointments and more than 23 education sessions premier and high-profile, followed by the Industry Welcome Reception and Live Fashion Show at the Resort. Nightly golf and networking events at the Monument Realty PGA District will follow the reception and fashion show. Open ballroom exhibits featuring more than 150 brands will take place July 30 and 31 at the resort, with free afternoon equipment and technology training sessions offered in the new PGA of America-powered coaching center by T-Mobile and the new Summer Jam Golf in the evenings. Festival at the PGA District on July 30. PGA Purchasing Summit is not open to the public and reserved exclusively for golf industry professionals. Event details, industry registration and hotel reservations are available at

About PGA Golf Exhibitions
THE PGA Show And PGA Purchasing Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its creation in 1954, the PGA Show has become the largest annual trade event in the global golf industry. Both PGA Show and mid-season PGA Purchasing Summit stimulate golf business by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies and connect with golf peers and leaders. Learn more about and follow us X, Instagram And Facebook.

About the PGA of America
The PGA of America is one of the largest sports organizations in the world, comprised of more than 30,000 PGA of America golf professionals who love the game, are expert coaches, operators and business managers, and work daily to generate interest, inclusion and participation in sport. . The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the most important sporting events in the world. For more information, and follow usX, formerly known as Twitter,Instagram AndFacebook.

About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to create businesses for individuals, communities and organizations. Present in 25 countries and 42 industrial sectors, RX hosts approximately 350 events per year. RX is committed to creating an inclusive work environment for all our employees. RXenables businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELAX, a global provider of information-driven analysis and decisioning tools for professional and commercial customers. For more information, visit

RELAX is a global provider of information-driven analysis and decisioning tools for professional and commercial customers. RELAXserves clients in more than 180 countries and has offices in approximately 40 countries. It employs more than 36,000 people, more than 40% of whom are in North America. Shares of RELX PLC, the parent company, trade on the London, Amsterdam and New York stock exchanges under the following symbols: London: REL; Amsterdam: REN; New York:RELAX. *Note: Current market capitalization can be viewed at

Media contacts:
PGA Show/Media: Sherry Major, [email protected]
PGA of America/Media: Jesse Dodson, PGA, [email protected]




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