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A$AP Rocky Debuts Paris Fashion Week With His First AWGE Runway Collection

A$AP Rocky Debuts Paris Fashion Week With His First AWGE Runway Collection
A$AP Rocky Debuts Paris Fashion Week With His First AWGE Runway Collection


A$AP Rocky and AWGE make their Paris Fashion Week debut with their first-ever fashion show. Titled “American Sabotage,” the collection features 30 meticulously crafted looks, exploring the use of ghetto expressionism. With support from Joshua Jamal, Bede Marchand and Coucou Bebe, American Sabotage gives audiences a glimpse into his creative instincts and minds. Fashion Killa in name, Rocky strays from conventional definitions, while connecting community through culture.

Comprised of three previously unreleased tracks from A$AP Rocky's upcoming album, the collection is where art meets activism. Designed with a specific purpose, the collection also includes PUMA shoes as well as Ray-Ban glasses. When guests first enter the Hôtel de Maisons, they are greeted by three Alpine-sponsored super cars and a group of AWGE misfits standing guard at the door with flags that read Don't Be Dumb, obviously setting the tone for the collection.

Speaking to Rocky ahead of the show, the multi-hyphenate designer explained to Hypebeast why he chose to call the collection American Sabotage. He explained: America itself has a lot of historical values. I'm highlighting my American history, my American horror story, my American history, my American sabotage. Rocky added that he often sat on the streets of New York, people-watching and seeing people of different ethnicities and social classes, from rich to poor. I am inspired by all of this: refugees, incarceration, mass incarceration. I was subjected to all these things. I know all these things very well and for me it's just me sharing my ghetto expression.

The designs were certainly made with a purpose in mind. With pieces featuring phrases like POLITICAL SATIRE and bomber jackets with the bald eagle and American flag as prominent motifs, the clothing came together to tell Rocky's story. America's Uncle Sam poster had its own iteration for the collection, taking on a rebellious nature with two raised middle fingers and a F$CK YOU! which makes it truly Rocky coded. Oversized silhouettes take over, while dramatizing New York street scenes. The pieces inspired by NYPD and paramedic uniforms are a nod to Rocky's idea of ​​ghetto expressionism. The layering of pieces gave volume to the pieces, simulating Rocky's own style.

Take a look at the full collection above.




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