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3. PARADIS Spring/Summer 2025 Collection | Hypebeast

3. PARADIS Spring/Summer 2025 Collection |  Hypebeast
3. PARADIS Spring/Summer 2025 Collection |  Hypebeast


For spring/summer 2025, 3.PARADIS has imagined a collection where “borders blur and identities mix”, in the French-Canadian brand's desire to highlight individualism.

Creative director Emeric Tchatchoua, born and raised in Paris by Cameroonian parents before settling in North America, has a worldly background that contributed to the line's eccentricity. “This mix of experiences enriched my soul, instilled in me a love of what is different, and helped me forge a unique identity,” he wrote in his collection notes. “In our globalized world, many people share this journey. Our new collection reflects this journey and celebrates the beauty of our intertwined worlds.

Tchatchoua called on French artist Johanna Tardjman to decorate many of the collection's key pieces with her evocative works. His colorful depictions of everyday people in bright coats adorn outerwear, and the same orange-yellow checks featured in these artworks cover varsity jackets, button-down shirts, straight-leg pants and shorts alike.

The brand's iconic bird motif appears across the range, spreading its wings on bomber jackets, denim trousers and matching jackets and trousers, while an illustration of a vintage flip phone also adorns the tops and bottoms . Denim plays a key role in the line's signature shapes, forming square-shouldered jackets, cropped hybrid pants and two-tone pants in acid green and classic blue tones. Notably, a pair of jeans is held together by a total of six “P” brand belts.

With the Paris Olympic Games approaching, the line also celebrates the omnipresence of sport through collaborations with the NBA, Paris Saint-Germain Football Club and Jordan Brand. “Each piece in this collection is a reflection of the diversity and richness of the experiences that shape us,” the brand wrote. “Each garment tells a story, a story of courage, exploration and embracing the unknown.”

See the 3.PARADIS Spring/Summer 2025 collection in the gallery above.




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