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Asics hosts men's pop-up at Paris Fashion Week highlighting new collaborations – Footwear News

Asics hosts men's pop-up at Paris Fashion Week highlighting new collaborations – Footwear News
Asics hosts men's pop-up at Paris Fashion Week highlighting new collaborations – Footwear News


Asics made its presence known during Paris Men's Fashion Week with a pop-up store showcasing some of its latest collaborations and Sportstyle models online, as well as a series of special events.

The three-day pop-up at 7 rue Froissart, which marks the third time the sports brand has hosted the event during Paris Fashion Week, saw the launch of collections from four collaborators each day.

The first partnership to attract attention was Asics' latest style with Cecilie Bahnsen. After two highly anticipated releases, the new sneaker with Bahnsen is the very first women's model of the Asics Gel-Quantum 360 VIII.

Cecilie Bahnsen, Asics, Gel-Quantum 360 VIII, sneaker, collaboration, Paris fashion week, pop up shop, Paris
The Asics x Cecilie Bahnsen Gel-Quantum 360 VIII sneaker.

Created using 'Division Space' technology, utilizing the space between the Gel and midsole for enhanced comfort, the Bahnsen sandal-style upper is complemented by two velcro straps adorned with a floral application – a wink look at the previous GT-2160 collaboration. The upper base features two-tone engineered mesh and 5D print overlays, while the outsole uses a semi-transparent rubber piece with a custom floral print underneath.

Then, Asics presented its new version with the architectural firm Kengo Kuma & Associates (KKA). This is the third Asics x Kengo Kuma collaboration since the duo's first collaboration in 2019. This time however, the two companies are releasing the Archisite Oru. According to Asics, the shoe's structure was designed to “support his daily life from top to bottom, allowing him to easily transition from construction sites to relaxed hotel scenes without changing shoes.” Interestingly, the name “Oru” incorporates “fold” due to the action of the folding rod, which is reminiscent of origami.

Doublet is next, who previewed their upcoming Gel-Kayano 20 collaborative sneaker as well as a special custom line of Gel-Nimbus 10.1 sneakers. The concept for the duo's Gel-Kayano 20 collaboration is based on the shoe brand's cardboard and inline lines. shoe boxes. Asics said the shoe's upper is designed as an homage to its product specifications and Ortholite label, and is made of a color-changing material similar to cardboard. The cross section of the material used for the upper features a wavy pattern, mimicking the cross section of a cardboard box, and the additional laces are blue in color. It is made like the vinyl tape used to assemble cardboard boxes.

Asics, Kengo Kuma, Archisite Oru, sneaker, collaboration, Paris fashion week, pop up shop, Paris
The Asics x Kengo Kuma Archisite Oru sneaker.

To celebrate the partnership in Paris, Doublet also customized 20 pairs of the Gel-Nimbus 10.1 model, a new style from the Asics SportStyle line. It was covered in crushed cowhide and sprayed with a flock treatment to create the texture and color that matches the concept of the upcoming Gel-Kayano 20 collaboration sneaker.

The last collaboration featured in the pop-up was Asics' new sneaker with Up There. For their third collaboration Asics and Up There reinterpret the Gel-Terrain sneaker. The collaboration pits items featured alongside “creatures” made from recycled materials, Asics said.

Up there, Asics, Gel-Terrain, sneaker, collaboration, Paris fashion week, pop up shop, Paris
The Asics x Up There Gel-Terrain sneaker.

In addition to its upcoming collaborations, Asics also showed off some of its upcoming Sportstyle products online. These sneakers included the Gel-Quantum 360 VIII Digitune, the Gel-Nimbus 10.1, the Gel-Quantum 360 VIII sneaker from the Celebration of Sports collection, and the GT-2160 sneaker from the Celebration of Sports collection. A range of Asics SportStyle clothing was also on display.

Aside from its pop-up in the Marais district, Asics has also hosted additional events throughout the City of Lights. On Thursday evening, Kith and Asics hosted a private dinner at the New York native's mega flagship in Paris to toast their new partnership. Set to release on Monday, the Ronnie Fieg for Asics Gel-Kayano 12.1 sneakers come in two colorways – both with metallic silver overlays that have been trending in archival running shoes since the beginning. One is light colored with a mix of cream and beige, while the other stands out with red and blue accents interrupting the cream scheme.

Asics Gel-Kayano 12 Ronnie Fieg Kith
Ronnie Fieg sneakers for Asics Gel-Kayano 12.1.

Finally, on Saturday, Asics launched its latest sneaker with DJ and producer Zack Bia in a one-day pop-up store to celebrate its upcoming sneaker collaboration with his label Field Trip Recordings x Asics. This pop-up at 139 Rue Du Temple, featured the new Gel-Kayano 14 collaboration revamps the retro running sneaker with the added name of 555THZ, which matches the sound frequency of the shoe's colorway.

Set to release later this year, the exclusive shoe will make a bold arrival with its electric green colorway, bright yellow accents, black heel and blue sole. In addition to its striking hues, the Field Trip variant has a thicker diamond-shaped mesh than on regular Gel-Kayano models.

And as if that wasn't already enough, the music platform NTS Radio teamed up with Asics on Friday at the Fête de la Musique in Paris for a free evening at the Ecole Duperré Paris.

Zack Bia, Asics, Field Trip Recordings, Gel-Kayano 14, sneaker, collaboration, Paris fashion week, pop up shop, Paris
Field Trip x Asics Gel-Kayano 14 recordings by Zack Bia.
Asics, pop-up store, Paris fashion week, sneakers, Paris
Outside the Asics men's pop-up during Paris Fashion Week at 7 rue Froissart.




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