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Diesel Appoints Damiano David as First Global Male Ambassador | Fashion

Diesel Appoints Damiano David as First Global Male Ambassador | Fashion

 


Diesel announced its first male global ambassador, calling Mneskin leader Damien David.

Working with creative director Glenn Martens on a yet-to-be-revealed gender-neutral capsule collection, David brings his signature glam rock touch to the fashion brand. Founded in 1978 by Italian genius Renzo Rosso, Diesel recently revamped its exclusive, star-studded identity, redefining the boundaries of haute couture.

Presented within the Diesel clique as a forward-thinking force for creativity and social change, David has always fought against convention, imposing a more fluid approach to gender, sexuality and self-expression. In doing so, the artist invites an alternative approach to the brand, aligning himself as a vehicle for exploration and world-building.

Unveiling his Diesel debut with a full look designed by Martens himself, the musician visited the Metropolitan Museum of Art in Costume 2024. Leaving room to ponder his next steps, David foreshadows an even bolder and more disruptive future for fashion renegades.

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