Fashion

True Religion to launch jewelry for men and women

True religion expands its universe.

The denim brand has licensing agreements with NES Group for men's jewelry and K&M Accessories for women's jewelry.

Both collections will be available for Holiday 2024 in True Religion stores and online. The collections will also be available at select wholesale outlets where the brand is sold. The two jewelry collections will be sold between 28 and 62 dollars

“Women’s and men’s jewelry are lifestyle categories critical to True Religion’s expansion strategy,” said Michael Buckley, CEO of True Religion. “We know that our customers like to stand out and look their best. With this jewelry collection, we know they won't be disappointed. »

True Religion jewelry styles will include necklaces, bracelets, charms and earrings for women and chains, charms and bracelets for men. The collections will feature gold and silver finishes, embossed and enameled logo details, accent stones and braided fabrications.

Licensing has played a significant role in Buckley’s strategy to reposition the brand to a broader audience. True Religion has licensing agreements for belts, shoes, children’s clothing, pet accessories and more.

The K&M Accessories portfolio includes 38 licensed and owned brands, including Guess, Vince Camuto and Juicy Couture. “We are thrilled to partner with True Religion, one of the most recognizable brands in the world,” said Todd Marcus, President of K&M Accessories. “It’s an honor to bring their vision of a jewelry collection to life.”

The NES Group prides itself on successful retail and brand partnerships with Target, Marshalls, Kohl's and many others. “True Religion has an iconic status in the world of apparel, and we look forward to helping them expand into the jewelry space,” said Michelle Cohen, vice president and creative director of NES Group. “We are excited to partner with the True Religion team to continue their growth trajectory in the accessories market. »

Sources

1/ https://Google.com/

2/ https://sourcingjournal.com/denim/denim-brands/true-religion-launches-mens-womens-jewelry-licensees-km-accessories-nes-group-515807/

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