DALLAS MENS SHOW ANNOUNCES NEW EXHIBITORS, EXPANDED CATEGORIES AND COLLABORATION WITH PGA GOLF

A record number of new and returning exhibitors will be present at the Dallas Men's Fashion Show at the Dallas Market Center from July 27-29. Of those, 30% will be newcomers to the show, including an expanded golf selection.

The show will feature more than 750 brands and will take place across multiple floors of the World Trade Center, including temporary showrooms on the 12th floor and permanent men’s showrooms on the 7th, 14th and 15th floors. Temporary and permanent exhibitors will showcase an expanded selection of golf apparel and accessories, which has increased by more than three hundred percent.

“The Summer Mens Show brings together our largest selection of brands buyers know and love, along with new exhibitors in new categories,” said Cindy Morris, president and CEO of Dallas Market Center. “The significantly expanded selection of outdoor, golf and lifestyle products, as well as our collaboration with PGA Golf Exhibitions, is sure to delight buyers.”

The 2024 PGA Buying Summit, taking place July 29-31, will be hosted at the Omni PGA Frisco Resort and PGA Frisco, home of the PGA of America. More than 150 leading and emerging golf brands will meet with the industry’s most influential buyers during the three-day summit, which will feature open showrooms, an opening reception, nighttime golf entertainment and more on the PGA Frisco campus. Retail buyers registered for the Dallas Mens Show will be welcomed to the PGA Buying Summit and vice versa.

New golf brands that stand out on the 12th floor include Waggle Golf, Holderness & Bourne, Lacoste, Mizzen + Main and Pampeano. Outdoor exhibitors include Cactus Alley Hat Co, Mountain Khakis, Hook & Tackle, Duck Camp and lifestyle brands Greyson, MPG Sport and Tasc Performance. Sportswear brands include Wilkes & Riley, Jack Victor, Collars & Co. and Oxford Hounds. Luxury brands include PT Torino, St. Croix, Renaissance and Olliver Grey Menswear. Accessories will include William Henry, Goorin Bros, Boston Scally, Scojo New York and Allen Edmonds.

Permanent exhibitors on the 7th, 14th and 15th floors will also feature new and notable brands. On the 15th floor, there will be AG Jeans, Chubbies, Flag & Anthem, Johnnie-O, RVCA, Southern Tide and Tommy Bahama. Brands on the 14th floor include Madison Creek Outfitters, Old Gringo and Scully. On the 7th floor, men’s brands will be Devil-Dog Dungarees, Fish Hippie, GenTeal Apparel, Hagen, Henri Costa, Reyn Spooner and True Grit.

Events

Dallas Mens Show events include the Dallas Mens Pickleball Club open daily on WTC 12, as well as:

Saturday July 27

• Noon – MR Trends at Lunch – Active Duty with John Jones | WTC 12 Atrium

Join the Dallas Market Center and MR Magazine for lunch and trends. John Jones, MR Magazine’s digital and fashion editor, will lead a discussion with top retailers and suppliers on the latest trends in activewear and how they’re revolutionizing men’s fashion. Learn about emerging colors, fabrics and silhouettes, and gain insights on merchandising and integrating these pieces into modern wardrobes.

• 5:30 p.m. Pre-Parade Party | WTC Atrium 1

Enjoy music and network with fellow Dallas Mens Show attendees before seeing the latest men's fashion trends walk the runway.

• 6:15 p.m. Dallas Mens Show | WTC Atrium 1

Discover the latest trends in men's fashion and accessories on the catwalk and find out where you can find them the next day.

Sunday July 28

• Lunch on the Course: Golf Lifestyle Trends That Transcend the Course and Best Practices for Growing Your Business in Partnership with the PGA Buying Summit | WTC 12 Times

Join us for “Lunch on the Course,” a dynamic panel where buyers from the golf industry and leading menswear retailers share insights on the latest golf lifestyle trends and best practices for growing your business. Learn how to seamlessly integrate these trends into everyday life and improve your retail strategy with expert advice from industry leaders.

• 4:00 PM – Dallas Men's Show Olympics Viewing Party | WTC 12-Time
  Take a break and cheer on your favorite Olympic team with French-inspired cuisine and refreshing beverages.

Hotel offers

Dallas Market Center partner hotels are offering new lower rates to support buyers’ travel budgets. Dozens of hotels, many within walking distance of campus, are offering updated rates starting at $139. Rates are valid up to 2 weeks before the market, subject to availability, and are subject to change at any time, so please contact Market Travel online or by calling 214-744-7444.