Fashion

Chinese brand Shein makes overtures to EU to avoid barriers on 'fast fashion' products – POLITICO

Shein go too face strict rules and audits on how it handles illegal products like counterfeits or dangerous goods from the end of August under the Block Content Moderation Regulation, the Digital Services Act (DSA). Under the DSA, the European Commission will be able to impose fines of up to 6% of the company's annual worldwide turnover.

Faster than who?

Shein faces another front with new rules aimed at punishing fast fashion.

French lawmakers proposed a bill in March that would impose stricter rules on fast-fashion brands like Shein and its competitor Temu. The bill, which has yet to be adopted by the French upper house, includes penalties based on the environmental impact of products and advertising bans for companies deemed to be highly polluting.

In Brussels, the ongoing revision of European rules on textile waste also includes a proposal to allow countries to charge higher fees to fashion sellers based on production volumes.

Shein is seen as a key target of these new offerings: it is constantly criticized for encouraging overconsumption by offering its customers an endless choice of new clothes at very low prices. The average price of Shein-labeled items, which the platform also sells online, is around $10, and around 600,000 items are listed for sale at any given time. the BBC Shein can produce a new item in around 25 days, while most retailers can take months, according to the BBC. also noted.

And yet, Tang insisted that Shein is not a fast fashion company. It is very quick in its ability to recognize trends. Why? Not because we are smarter, but because we listen to you, he said.

Sources

1/ https://Google.com/

2/ https://www.politico.eu/article/china-shein-european-regulation-dumping-forced-labor-pollution-donald-tang-geopolitics/

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