Fashion

Can small brands thrive in Paris?

This season, Obegero teamed up with Apple to create a fashion film, which it screened at the famed Parisian venue Silencio des Prés, followed by a conversation with filmmaker and journalist Loc Prigent and a static presentation of its collection. Apple provided an iPhone to photographer Marcel Nestler and director Kelly CWK to shoot Obegero’s lookbook and film, respectively, while each look in the presentation was accompanied by an iPad featuring the designer’s illustrations.

The designer told me he was abandoning wholesale altogether and moving toward a bespoke approach. “I realized that wholesale wasn’t a viable system for me right now,” Obegero says. “If a boutique is interested in us or an exclusive collection, I’m more than interested, but I want to focus on making custom or commissioned pieces,” he continues. “Bridal has become a big category for Obegero, as has celebrity and artist dressing.” He also skipped the winter season in January. “It’s extremely difficult to survive in this industry. We can’t compete with the big brands, we have to take it slow and steady and create our own calendars,” Obegero says. “I dress the biggest stars, but I still work from home with a small domestic sewing machine. The reality of being a young designer is not just what is shown or worshipped on Instagram.”

Make noise

At the same time, big brands are becoming louder and flashier, especially in Paris. Unlike London or New York, where smaller brands shape fashion and the adjacent cultural landscape—think Sandy Liang’s bow-tie craze in New York or the buzz of a designer like Mowalola in London—Paris’s heavyweights have the deepest pockets and are determined to make their shows exist outside of themselves. It’s part of a larger effort to make the brand a key part of culture.

Smaller brands aren’t so lucky. Obegero has been lucky enough to be part of major cultural events, like Styles’ As It Was music video or Beyoncé’s Renaissance World Tour, but when it comes to the Paris Fashion Week landscape, its presence is smothered by the big names it faces.

Still, independent brands are banking on Paris as their best bet to make a splash in the menswear industry. A few weeks ago, I sat down with Evan Kinori, a California-based menswear designer who has become (and deservedly so) legendary. Kinori has made a name for himself in the menswear world with his slow, artisanal approach to fashion. He has a retail boutique in San Francisco, but he shows his collections in Paris twice a year to wholesalers. “There’s no point fighting it,” Kinori says. The system works, he explains, and the industry is already there, ready to discover and embrace new designers.

That’s why it’s important for these designers to take an offbeat approach to the week. Obegero’s presentation was well-attended and well-received. This shift allows designers like him to continue to be part of the circuit in a way that fits the current shape of his business. Paris may not be the city where independent designers have it easy right now, but if they’re savvy enough to stand out, they can be sure to make an impact. Maybe not during Fashion Week, but certainly beyond. Isn’t that what matters most?

Comments, questions or feedback? Send us an email at [email protected].

More information on this topic:

Key points of Paris Men's Fashion Week

The Final Show: Behind the Scenes with Dries Van Noten

French fashion industry fears impact of far-right

Sources

1/ https://Google.com/

2/ https://www.vogue.com/article/can-small-labels-thrive-in-paris

The mention sources can contact us to remove/changing this article

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos