What’s next for Mallet London?

Mallet London has kicked off 2024 with a brand new look and feel. Today, co-founder Evren Ozka shares an update on the Drapers Footwear Awards-winning sneaker brand’s new strategy, expansion and next steps.

Winning our second consecutive Drapers Footwear Award this year was an incredible achievement for us.

Last year we won the Team of the Year award, a fitting tribute to the engine room that powers Mallet London. This year we won the Footwear Marketing Campaign of the Year award, where we were up against some incredible nominees. It was a truly special night for me and the team after all the hard work that went into our collaboration with Reebok.

This year has started off with a bang for us here at Mallet. [In February, we unveiled] an extremely successful collaboration with [lifestyle consumer products company] The Smiley Company, followed by the recent launch of our pre-AW24 collection, which we are very excited about.

We also just launched a brand new logo, which you will see on all new styles coming soon and represents the evolution of the brand. New forward thinking products with an incredible team working hard day and night behind the scenes to make it happen. New logo, new silhouettes, same mission. This is our most progressive collection yet, it’s the one we’re most proud of and have worked the hardest to achieve. We’ve pushed the boundaries of what we thought was possible for us as a brand and we have so much more to show everyone this year that we can’t wait to tell you about.

Mallet's new logo

We believe this collection is revolutionary. It really starts with the Compton and Jupiter styles, which are two styles that are in uncharted territory for us. Our goal was to expand our offering and give every consumer an option when they shop with us.

Then we have the Lite Pack, which I think the team is most excited about internally. The Lite Pack is actually a 20% lighter version of our previous fan-favourite models: the Popham, Diver and GRFTR. We know we have a mix of customers who like slightly heavier shoes, but we’ve now created a range so people can wear their favourite trainers in their everyday lives. I think the Lite Pack is for day wear, while the traditional Popham, GRFTR and Divers are for night wear. We want to cater for everyone and every occasion.

The first half of 2024 has flown by, to be completely honest. I can’t praise the team enough for the hard work they’ve put into every style we’ve created. Even if you look at our social channels now, we’re on a completely new path and it’s all about elevation. We now feel like we’re a brand that can cater to everyone, not just in the UK but around the world. [which is why] We have just launched our in-store and online business in one of the largest and most reputable wholesale accounts in the world, Turkish luxury department store chain Beymen, and we have big plans for Turkey.

What's next? There's a huge collaboration coming out in late 2024 that we know our consumers are going to be really excited about, but I can't tell you that yet. Before that, we have a collection coming out late this summer with a style that's once again a fan favorite, that's all I can say about that.

Finally, I would like to thank Drapers for all their support and the judges for making our team very happy by awarding us the Footwear Marketing Campaign of the Year 2024 award. It makes all the long hours and hard nights worth it.

GRFTR mallet

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos