Fashion
Creating Modern Fashion Photography: Gian Paolo Barbieri
As an innovator of fashion photography, Gian Paolo Barbieri's diverse approaches and techniques helped shape modern fashion photography.
At a time when Italian fashion was experiencing a revival, Barbieri made an effort to build friendships with designers. By becoming friends with them and understanding their style and creation, Barbieri became the spokesperson for the new era of Italian fashion and costume designers.
In doing so, Barbieri was able to be the driving force behind this revival of the popularity of Italian fashion.
Barbieri also helped take fashion photography out of the catalogue by using innovative scenography and styling, as well as eclectic outdoor scenography in exotic locations.
For Barbieri, fashion photography without art is empty, and so he draws on his extensive knowledge to enrich his shots with references to art history.
Barbieri also drew on cinematic grandeur to make his images stand out. It was not just about reproducing ideas, but about filming in a way that broadened the conversation.
If you're in the neighborhood, you can catch Barbieri's latest exhibition at the Casa di Lucia Ostuni in Ostuni, Italy. The exhibition features many of Barbieri's masterpieces, as well as never-before-seen photographs from the 1960s.
All images used with permission.
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