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Me+Em Benefits From the Clothing Choices of the New Prime Minister's Wife

Me+Em Benefits From the Clothing Choices of the New Prime Minister's Wife
Me+Em Benefits From the Clothing Choices of the New Prime Minister's Wife

 


Me+Em, the UK-based high-end brand, has received a boost in recent days thanks to the support of the Prime Minister’s new wife. Lady Victoria Starmer has been spotted wearing two of its statement pieces to major events and both have sold out.

Starmer's Me+Em tweed jacket worn on election night

The Prime Minister's partner has no official role in Britain, unlike in France or the United States, the Prime Minister is not head of state since we have the monarchy for that.

But that doesn't mean the individual concerned doesn't have a big impact unofficially.

We have seen in recent years, notably with David Cameron's wife Samantha, Boris Johnson's wife Carrie and Rishi Sunak's wife Akshata Murty, how choosing a particular brand can have a similar effect on a brand's sales as being selected by one of the most prominent royals or other celebrities.

Me and Em spotted Lady Starmer wearing a cropped, short-sleeved jacket (paired with wide-leg trousers and Russell & Bromley platform trainers) on election night. And the following day, she opted for the brand's more formal red dress with stitching.

She was also wearing Me+Em when the results became official – Photo: @keirstarmer

The important thing about both choices is that they were among the most photographed fashion items in the world late last week, as news of the election result spread around the world.

She was also spotted wearing Needle & Thread at a state banquet at Buckingham Palace and American brand Simkhai earlier on Election Day. And the key point is that while all of these brands are high-end, they are on the premium price scale rather than the luxury price scale.

Victoria Starmer also wore Simkhai on election day – Photo: @keirstarmer_uk

It will be interesting to see if future events see her frequenting more expensive brands like Burberry, Mulberry or Jenny Packham.

For now, Me+Em is one British brand that can benefit from the extra attention it has received thanks to the general election.

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