Fashion

WNBA fashion spotlights the league and its partners

Sky F Angel Reese has modeled in a campaign for Good American, among other brandsGood American

Many WNBA players are “promoting themselves on and off the court” and “being in demand for opportunities in another space — fashion and beauty,” according to USA TODAY’s Taylor Ardrey. Sky F Angel Reese modeled in a Good American campaign and has also collaborated with Revolve and Fashion Nova. Last year, beauty giant Glossier “closed a deal” to partner with the WNBA. In May, the league and shapewear brand Skims, co-founded by Kim Kardashian, announced their official underwear partnership. The campaign featured Sparks player Cameron Brink, Sun player Dijonai Carrington, Aces player Kelsey Plum, Storm player Skylar Diggins-Smith and former WNBA player Candace Parker. Black-founded beauty brand Mielle has also signed a multi-year deal as the league’s official textured hair care partner in 2023. Free agent G Kysre Gondrezick and his peers’ ensembles have “inspired a popular Instagram page, @wnbatunnel,” run by fashion publicist Velissa Vaughn. Vaughn noted that “the current focus on beauty and fashion in the WNBA is timely.” As a result, teams are “increasing the promotion of players on their online platforms.” Vaugh, who owns JXV Collective, said that “the influx of narratives through social media has become so important.” She added, “Teams are making sure to hire people who are focused on walking through the tunnel.”USA TODAY, 7/7).

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