Fashion
HOW THE FASHION WORLD CAME TO THEIR COURT — PhotoBook Magazine
The style of these sports stars has spilled over into pop culture. Britney Spears can be seen emulating the aforementioned personalities in her 2004 music video Outrageous, wearing a basketball jersey, gold jewelry, and a sideways cap; a premonition of a future Billie Eilish.
In 2005, David Stern instituted a mandatory dress code for the NBA, requiring all players to dress in professional or formal attire when arriving or leaving an official game. This left no room for jerseys or jeans. The image of the league was officially changed and redefined. It is to him that we owe this collaboration between two worlds. Without this call, we would not have the style icons we have today, who work so intensely with the highest echelons of fashion. Sure, the dress code has become more lenient, especially after 2020, but the individual styles we see represented off the court are modern and refined. Many eras of the industry itself and those who have influenced sports fashion are healthily evoked.
Today, sports are influencing high fashion as athletes step up their style game, creating a cohesive fusion where the two are on equal footing. From soccer players like Odell Beckham Jr., who also attended the 2019 MET Gala, and Patrick Mahomes in 2023, we’re now seeing Formula 1 drivers like Lewis Hamilton catch the eye of fashion lovers. Hamilton went so far as to purchase a table at the 2023 Met Gala to host a group of Black designers: Kenneth Nicholson, Edvin Thompson of Theophilio, and Jason Rembert of Aliette, who has already dressed Kehlani and Sha’Carri Richardson, who is competing in the 2024 Olympics in Paris this year.
Additionally, PJ Tucker attended the MET Gala in 2021 wearing Gucci and Serena Williams attended in 2024 wearing a gold Balenciaga gown. Serena Williams, one of, if not the THE Tennis great, he won the Fashion Icon Award in 2023, becoming the first athlete to do so.
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