Alibaba bets on clothing retailers Taobao and Tmall to compete with Shein and Temu overseas

In the fast fashion sector, Taobao's clothing merchants have a great advantage on a global scale, Alibaba said. They have cutting-edge experience in e-commerce operations and are supported by the supply chain capacity of factories around the world.

Qualified merchants only need to send the ordered goods to a designated consolidation warehouse in China, and Alibaba will handle cross-border logistics. The agreement currently covers a few markets in Asia, including Hong Kong, Taiwan, Singapore, Malaysia And South Koreaaccording to the statement

Alibaba's latest move steps up its efforts to compete with popular China-founded fast-fashion retailer Shein and global budget shopping platform Temu, led by Pinduoduo owner PDD Holdings.

The advantage of being the first to establish itself in online commerce abroad, thanks to platforms such as AliExpress And The cagewas overshadowed by the strong performance of Shein, Temu and ByteDance-property TikTok Shop.

Temu, for example, recently began offering a similar one-stop service to attract more Chinese merchants to its platform. Temu handles pricing, marketing and consumer services, while merchants and manufacturers ship their goods to designated warehouses on the mainland.

Expedited delivery services have become a crucial factor for cross-border e-commerce operators as they strive to increase orders on their platforms.

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