The 10 Hottest Fashion Items of 2024, Officially

We have all seen certain fashion pieces that are absolutely everywhere Over the past few months, you know, the hottest fashion items have had everyone frantically scouring the internet for their size. Case in point: the Loewe x On Running Cloudtilt 2.0 sneakers, which were immediately spotted on Emily Ratajkowski's feet moments after they hit digital shelves, or the Dragon Diffusion woven leather basket bag that was on the arms of nearly every mommy-influencer on Instagram this summer.

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Their cult status is now official. The Lyst Index, which analyzes the behavior of over 200 million shoppers and 17,000 brands to determine the most searched-for brands and items of the year, released its Q2 report today, and unsurprisingly, the sneakers and bag made the cut, along with some of our favorite fashion items (hello, Prada Symbole sunglasses).

Basically, if these fashion pieces were songs, they would win Grammy Awards this year.

There were a few items on the list that surprised us, though. A pair of red flared pants from minimalist sportswear brand High Sport came in at number six, but a closer look at the founder revealed a few things about the brand’s success: High Sport founder Alissa Zachary is an alumna of The Row, where she spent 10 years in merchandising while also consulting for brands like Khaite. She clearly knows how to create a successful product.

At number seven is Amy Lynn's white ball gown, thanks to a viral moment on TikTok that generated over 61.6 million posts.

The Lyst Index, which also measures a brand’s overall popularity, has compiled a definitive ranking of the hottest brands of the moment. Loewe has overtaken Miu Miu and Prada to claim the top spot, thanks in large part to the brand’s Met Gala sponsorship and Jonathan Anderson’s high-profile collaboration with Zendaya for the Challengers press tour. Saint Laurent and Balenciaga round out the top five, and while the rest of the list is dominated by the usual suspects (Gucci, The Row, and Louis Vuitton, for example), contemporary brands are making their way onto the list, while luxury brands continue to raise their prices.

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