Fashion

Vancouver-based fashion brand raises $ 20,000 to fight COVID-19 | Hockey | Sports

The self-isolation challenges that many Ashley Freeborn customers face in the ongoing COVID-19 crisis have made her think: is there a way to bring everyone together in her online community and to raise funds to help fight the coronavirus pandemic?

The co-founder of Smash + Tess, producers of rompers and what they wear like all clothes, couldn’t help but notice the tone of the messages she and her colleagues had received recently when people were forced to get inside.

People sent us lots of notes saying they felt lonely, wanting to help, Freeborn said on the phone on Saturday.

I noticed that just checking with our community was important to people. A

And so we had an idea that if we had a virtual romper party, it might help people. F

or us, what seemed important to us was to clear up their diet and to feel positive and productive. I

think people feel their hands are tied because they have to stay.

On Instagram Live, Smash + Tess @smashtess on Instagram organized a three-hour romper evening on Saturday evening.

Freeborn had set a goal of $ 15,000 but they ended up raising $ 20,000.

The event had elements of an old-fashioned telethon, she said.

Guests appeared on their feed, like an actress

Ashley Greene of Twilight Fame,

Roxy Earle of Toronto Real Housewives One Season, Real Housewives of New Yorks

Carole Radziwill @caroleradziwill and influencer

Sarah Nicole Landry.

It was obviously to raise funds and give the community something fun. We played games like Truth or Dare and Would You Rather. It was like a big giant sleepover, she says. And it was also a sale to motivate people. They had to buy something they wanted.

Benefits will go to global health organizations

COVID-19 Solidarity Response Fund

. The reason was obvious, she said.

They buy equipment from front-line health workers, she said.

Freeborn founded the brand in 2016 with his mother Teresa and his friend Mercedes LaPorte. Their head office is located in Richmond.

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