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Ready-to-wear brand ARAINNA is changing the game of fashion one outfit at a time




Designer clothes, stylish outfits, vibrant colors, fashion-conscious Indian women want it all and now! Therefore, she is always on the lookout for this brand which will help her improve her fashion game one outfit at a time. Among the plethora of Indian brands, which boast of selling ready-to-wear, there are a few, like the ARAINNA brand, which understand the customer’s pulse and deliver accordingly. Since its launch in November 2019, ARAINNA has been doing business to meet the sensibilities of the new-age Indian woman, who wants an answer to this eternal question – What to wear today?

The brand is the brainchild of a fashion-conscious young woman, Isha Arora. It was Ishas’ dream to own a business that was not only rewarding but also an instrument of change for the fashion world. Since its launch, the brand has not only made a place for itself in the hearts of its customers, whose number is increasing day by day; he totally redefined the way Indian women dress, for work, play and everything in between. The ARAINNA collection contains high-end designs, beautiful fits and stunning fabrics that make up modern dresses with a touch of tradition. Their diverse range includes tops, midi dresses, shirts and pants for the smart, curious, passionate and always on the run women!

Speaking of the brand, Isha Arora says, ARAINNA has been my baby all along, but it wouldn’t have been possible to reach where I am today without the love and support of my husband and the rest of the family. . It took immense planning, a lot of hard work and burning a lot of midnight oil to get this brand off the ground.

Designer clothes aren’t limited to the wardrobes of the tall and powerful, like the divas, models and ladies of today’s Bollywood society. It is the desire of all the young girls and women of the world. With the advent of the internet, smartphones and e-commerce, this desire has multiplied due to the high accessibility. It is this ease of access that has led millions of Indians to move closer to being able to afford designer clothes and to lend ready-to-wear brands like ARAINNA a fair chance to defeat the compete and create a niche in the world of online fashion retail.

Their clients are spread from the cityscape to small towns and the range of their outfits is aimed at women in the 18-40 age group. With a growing presence on social networks like Instagram and Facebook, the brand is able to respond to a growing market, where customers are looking for the latest fashion trends that are also within their reach.

Isha explains this newly found obsession with designer clothes.With a higher percentage of disposable income, a wider reach of social media and increasingly affordable mobile data, Indian women are increasingly able to experiment. fashion without the cost barrier. Online shopping has made choosing an outfit convenient and with brands like ARAINNA the whole process of owning a fashionable dress has become much more democratic.

The ARAINNA brand has already made a place for itself in the hearts of its customers, mainly through word of mouth. However, Isha also has big plans for the future. She wants to keep working hard to make ARAINNA a household name when it comes to Indian women and her choice of clothing. She wants ARAINNA to become that trusted advisor women look for when choosing what to wear!

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