- Danielle Wightman-Stone
British menswear retailer Charles Tyrwhitt has announced a four-year partnership with England Rugby to become the official formal wear team partner from September 2020.
As part of this partnership, Charles Tyrwhitt is collaborating with England Rugby to customize an exclusive collection of tailored formal outfits to dress senior men’s and women’s teams, up to the Under-20/18-year-old teams, at the helm of the RFU team and staff.
Each player on the senior England squad works with Charles Tyrwhitt tailors to ensure the perfect bespoke evening outfit. First edit took place during video calls due to locking restrictions.
Highlights of the bespoke range will include a merino wool suit with a burgundy lining, which will be paired with an iconic Charles Tyrwhitt white twill shirt and an Italian wool silk pocket square embellished with England Rose.
Charles Tyrwhitt will also create timeless casual wear and offer licensed collections featuring the Rose, as well as a limited edition heritage line to celebrate RFU’s 150th anniversary in 2021.
The initial collection will be available in select stores, including Charles Tyrwhitt’s flagship product on London’s iconic Jermyn Street, and online at Charlestyrwhitt.com from November.
Simon Massie-Taylor, England Rugby Sales and Marketing Director, said in a statement: “It is great to share the news that Charles Tyrwhitt will be the official England Rugby Evening Wear Partner. I am confident that with their commitment to using the best materials to produce garments that are designed to last, along with their incredible attention to detail.
“Charles Tyrwhitt will create a durable and stylish line of formal wear that is a perfect fit for our players and fans, as well as a perfect representation of our shared values.”
Nick Wheeler, founder of Charles Tyrwhitt added: “We don’t see ourselves as just sponsors, but more supporters. There are a lot of rugby fans among our team and our customers, and we’ve always had a strong connection to rugby having dressed many of the best international legends over the years.
“I can’t wait to see the England rugby team wearing Tyrwhitt from head to toe and our customers embracing our collections.”
The partnership will also give Charles Tyrwhitt access to exclusive match day rights and digital content, which will introduce rugby into the label’s conversations with their client and also expand its base among fans of the sport.
Image: Courtesy Charles Tyrwhitt
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