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My Style: Chris Classic, artist and entrepreneur

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Chris Classic
Classic wears a linen suit from Bar III, a shirt from Goodfellow & Co., brogues from Panelli and a hat from the Atlantas Fruition Hat. The rings are from Pitango and David Yurman.

Photograph by Ben Rollins

New York transplant, Chris Classic is somewhat of a man of the creative renaissance. His fame claims include an American Music Award (for best soundtrack for the 2007 Alvin and the Chipmunks) and a viral internet moment in which he transformed an H&M lookbook image of a young black child wearing a controversial hoodie at a picture of him as king. Now Classic has a new line of perfumes, Know how. (Its logo also features a crown.)

district Cascade

Style The new black daddy. The staples include multi-functional blazers, white t-shirt, jeans and comfortable laces.

Perfumes I like to walk into a room and have an interest in scents without saying a word. We currently offer three scents, hand blended and bottled: Soul Caf, Beau Noir, and a signature scent with hints of sandalwood and leather, with two more in the works.

Celebrity style crushed Professional basketball player Chris Paul, Fashion consultant Nick Wooster

Atlanta shopping Vintage boutique for men Hard boot

Essential accessory Atlanta brand colored pouches Igrushi

Chris Classic

Photograph by Ben Rollins

On the internet disruption I was thinking about that [H&M model] child years from now and what he would see when he Googled himself. I wanted to give her the opportunity to see herself with a crown instead of the words on the hoodie. We have the choice to create things that allow others to see us differently.

Tips for black marks Move in a spirit of camaraderie and collective excellence rather than competition. Be original, authentic and without excuse while maintaining high standards. We don’t have to bow to Eurocentric ideals about the meaning of beauty and luxury. Belonging to blacks does not necessarily mean only blacks.

This article appears in our August 2020 issue.