It’s the second day of New York Fashion Week, and barely 50 days before the November 3 presidential election. At a time when most designers stress about seating charts, sponsorships and VIP attendees, many are taking a step back and recalibrating their usual strategies. Parades are still small in number, but now is the time for many brands to take a break and focus their energies on the important issues at hand.
Designate Rachel comey, for its part, chose not to participate in the Fashion Week program. Instead of a show, presentation, or event, Comey spends that week and the weeks after encouraging others to vote. The designer has partnered with Vote forward and Swing left for a non-partisan voting project called The big send to work. From today until October, the initiative encourages volunteers to handwrite letters to potential voters, either in person at the Comeys Soho store on Crosby Street (with social distancing and masks) or at home via online registration. Volunteers will receive a sample letter with envelopes and stamps.
Because NYFW is so entrenched in our fall landscape, it seems like an important opportunity to focus on what matters most right now, says Comey. Participating in writing a letter to encourage a stranger to vote, sending them a personal message explaining why it’s meaningful, it really makes me feel good and it’s something we can do with our team, our friends, clients and families.
Community and human connection are concepts Comey has always emphasized through her work, but she notes that this year has changed everything. It’s really important that we stay connected and work together. Our industry and our city have been hit hard, but I’m already seeing the creativity and ingenuity that defines New York City come back, she said. I think bringing it down to the basics can be really inspiring. Comey also strongly believes that now is the time for the fashion industry to be a powerful lobby for change. Fashion Month may look different to those lucky enough to be a part of it, but this year it is much more important to use the platform to promote real and systemic change for a better future. In Comeys’ opinion, this change can be as simple as writing a letter or as big as getting people at the polls to vote in November.
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