- Blogger and fashion influencer Colette LeClair is facing backlash for leading a photoshoot on a beach in San Francisco – with an orange-tinted sky as a backdrop amid the ongoing wildfires.
- A viral tweet since deleted criticizing LeClair’s decision to pose against the backdrop of devastating wildfires has drawn attention to the influencer on Instagram.
- Outraged commentators called the influencer post “dark” and “callous,” while others came to his defense and argued LeClair couldn’t just stop his content creation.
- LeClair has since disabled comments on the post and updated her caption to clarify that she “loves” San Francisco and considers the ongoing wildfires “devastating.”
- Visit the Insider home page for more stories.
Fashion blogger Colette LeClair is facing an intense backlash for posting a series of photos her critics have called “insensitive” and “sinister.” The influencer, who recently moved from San Francisco to Los Angeles, bid farewell to her city with ttwo Instagram photos in which she posed in an orange dress on the beach – against the backdrop of an unsettling orange-tinted sky amid the ongoing forest fires in the area.
“My last day here! I wanted to say goodbye to the ocean and the beach and do something I have loved here so much for years – TRIPOD PHOTOS” Publish.
Photos of the orange dress were also shared on LeClair’s blog in a Publish advertisement “Unique and vibrant dresses on sale.”
The Instagram post quickly sparked outrage online. Author Caroline Moss drew attention to the photos of LeClair with a viral tweet criticizing the influencer decision to capitalize on the dramatic backdrop as the state battles its most destructive forest fire season on record.
“We live in hell,” she captioned a screenshot of the post. “She’s an influencer who just posted a photo of clothes she’s selling * posing on * on the beach in San Francisco as wildfires rage around her.”
Moss’s tweet instantly racked up thousands of comments from outraged fans, with one Twitter user call the “sinister on so many levels” photos, and another accusing LeClair to “use an ecological tragedy as a prop for self-promotion”.
Some commentators have come to LeClair’s defense, arguing that the influencer “has to make a living” and cannot stop working to “mourn the dying Earth”.
Moss’s Twitter account, however, appears to have been deleted.
LeClair has since turned off comments on his Instagram post and updated the caption to address his thoughts on the ongoing wildfires.
“To clarify – I went to the beach on my last night in town, and took pictures, I love taking pictures. I have taken pictures for the past 3 years in this town. I love it. this city, ”she wrote. “There have been fires for weeks in California. It is devastating. Prayers for the people dealing with the fires. SEND YOU ALL IN LOVE.”
Colette LeClair did not immediately respond to Insider’s request for comment.
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