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Bronx fashion designer Terese Brown reinvents her business and collections amid COVID pandemic – CBS New York



NEW YORK (CBSNewYork) – A designer from the Bronx brings a lot more spice to the glitz and glamor of Fashion Week.

She fought the coronavirus and then fought to keep her business alive when her clients closed their doors.

As CBS2’s Lisa Rozner reports. Terese sydonna is not just a garment name. It was the creations of a Jamaican-born girl raised in the Bronx since the age of 7 who recreated her entire business after COVID-19 nearly toppled her personally and professionally.

“I ended up in the emergency room,” said Terese Brown, owner of Terese Sydonna. “Clothes have stopped selling. Honestly, I wasn’t sure if I could stay in business … the stores canceled orders … I couldn’t even get fabric from Italy.

The stores it sold to across the United States, Canada and Jamaica were closed, as well as the factory it relied on to produce its lines. She lost thousands of dollars.


“I was like, ‘OK, I have a website. Everything has to go on the website and I have to figure out how to make it a viable website that people can actually access and shop for, ”Brown said.

Work with a West 36th Street factory to produce mini collections every three months instead of a year in advance, she started selling directly to her consumers, and opening up to them on social media as well as a way to “let them really see what I was going through as a designer and as a small black-owned business owner,” he said. she declared.

“Now I can really connect with my customers, I can better control the product lifecycle, I can predict more things with the weather and current events,” she says.

Brown has expanded into the production of masks, which will soon be made at the factory. She found that the facility could produce multiples of an item in two weeks and an entire collection in a month. This makes it easier to meet the needs of its clients, women 30 to 50 years old, of all shapes and sizes who want comfort and class.

“I couldn’t do that if I was in China or if I was in my old factory where it was much bigger,” she says.

In true New York style, she has just finished filming the debut of her new line in the Port Morris section of the Bronx, in partnership with the Miss New York organization. It was photographed by John Richard and directed by Michael William Paul. Hair and makeup were done by Nickia Williams Artistry and styling by Jonzu by models Dani Scott, Tiffany Sarn and Francesca D’Alessandro.

She will post it online, the same way she now connects with her clients.

While she is still recovering from her losses from the pandemic, she is donating some of her face masks to those in need.

You can get the latest news, sports and weather on our all new CBS New York app. Download here.

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