Connect with us

Fashion

Bronx fashion designer Terese Brown reinvents her business and collections amid COVID pandemic – CBS New York

Published

on


NEW YORK (CBSNewYork) – A designer from the Bronx brings a lot more spice to the glitz and glamor of Fashion Week.

She fought the coronavirus and then fought to keep her business alive when her clients closed their doors.

As CBS2’s Lisa Rozner reports. Terese sydonna is not just a garment name. It was the creations of a Jamaican-born girl raised in the Bronx since the age of 7 who recreated her entire business after COVID-19 nearly toppled her personally and professionally.

“I ended up in the emergency room,” said Terese Brown, owner of Terese Sydonna. “Clothes have stopped selling. Honestly, I wasn’t sure if I could stay in business … the stores canceled orders … I couldn’t even get fabric from Italy.

The stores it sold to across the United States, Canada and Jamaica were closed, as well as the factory it relied on to produce its lines. She lost thousands of dollars.

CORONAVIRUS PANDEMIC

“I was like, ‘OK, I have a website. Everything has to go on the website and I have to figure out how to make it a viable website that people can actually access and shop for, ”Brown said.

Work with a West 36th Street factory to produce mini collections every three months instead of a year in advance, she started selling directly to her consumers, and opening up to them on social media as well as a way to “let them really see what I was going through as a designer and as a small black-owned business owner,” he said. she declared.

“Now I can really connect with my customers, I can better control the product lifecycle, I can predict more things with the weather and current events,” she says.

Brown has expanded into the production of masks, which will soon be made at the factory. She found that the facility could produce multiples of an item in two weeks and an entire collection in a month. This makes it easier to meet the needs of its clients, women 30 to 50 years old, of all shapes and sizes who want comfort and class.

“I couldn’t do that if I was in China or if I was in my old factory where it was much bigger,” she says.

In true New York style, she has just finished filming the debut of her new line in the Port Morris section of the Bronx, in partnership with the Miss New York organization. It was photographed by John Richard and directed by Michael William Paul. Hair and makeup were done by Nickia Williams Artistry and styling by Jonzu by models Dani Scott, Tiffany Sarn and Francesca D’Alessandro.

She will post it online, the same way she now connects with her clients.

While she is still recovering from her losses from the pandemic, she is donating some of her face masks to those in need.

You can get the latest news, sports and weather on our all new CBS New York app. Download here.

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos



picture credit

ExBUlletin

to request, modification Contact us at Here or [email protected]

Please disable the ad-blocker on this page to see the content

plus