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Impact Fashion goes digital, retains lasting roots

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Top: Devinto, Leggings: Devinto, Necklace: Boutique Ashanti Renee, Shoes: Bhava.  All photos Julie Lawrence Studios

Top: Devinto, Leggings: Devinto, Necklace: Boutique Ashanti Renee, Shoes: Bhava. All photos Julie Lawrence Studios

After more than four years of racing Fashion impact, eco-fashion event in Los Angeles, Sica Schmitz, its creator, took advantage of the virtual forum, during the COVID-19 pandemic. When he went for a virtual run on the QiqoChat on Labor Day weekend, Schmitz felt like she didn’t miss a beat.

About 500 people attended. It was the same number of people during the physical events, Schmitz said. Going virtual has also expanded digital real estate for projects. There were 13 speaker panels, a digital clothing market, meditation breaks, yoga, and an eco-friendly fashion show.

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Schmitz produced the Impact show in a greenhouse near his new home in Sequim, Washington, a rural town on the Canadian border. Brands participating in the show included Kindom, Devinto, Tonl, Daria’s Day, Kallie & Co., GOEX and Design of Atonement.

There were also places to sell clothes to consumers and stores. Qiqo provided links between models on the catwalk and brands selling clothes, said Glynn Barrish-Carroll, COO of Kindom.

It was a virtual fashion summit, she said. Qiqo allowed you to combine a Zoom meeting with an e-com website

Panels during the event included topics such as Black Lives Matter in fashion and a panel titled “Clean Fibers: Organic & Regenerative Fashion”, led by Taryn Hipwell, founder of the organization. Beyond the label and author of the book “How to buy Shi (f) t.”

Hipwell said a digital show did not slow down audience participation. People are excited about Zoom and new technologies. At the end of the panel, they had a Zoom-style green room, “she said.” It was great to see six or seven people standing there to ask questions. We spoke to people 40 minutes later.

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