Amazon partnered with the British Fashion Council (BFC) for London Fashion Week to create a new way for shoppers to browse a range of the latest designer collections in one place. “data-reactid =” 33 “>Amazon partnered with the British Fashion Council (BFC) for London Fashion Week to create a new way for shoppers to browse a range of the latest designer collections in one place.
Amazon Fashion X London Fashion Week digital storefront, allows some UK designers to showcase their fashion collections to Amazon customers to view and purchase. “data-reactid =” 34 “> The new company Amazon Fashion X London Fashion Week digital storefront, allows some UK designers to showcase their fashion collections to Amazon customers to view and purchase.
Face masks from Mulberry, Halpern and Julien Macdonald will also be available at the store.
The new initiative was born out of a desire to support British fashion designers facing the challenges of the coronavirus pandemic.
Speaking about the project, Caroline Rush, CEO of BFC, said: BFC is grateful for the support of the Amazons during COVID-19, helping the most vulnerable brands at this time.
The Amazon Fashion X London Fashion Week digital storefront provides a unique space for designers to access new customers and distribution that will allow their businesses to continue to grow, while providing them with ongoing support and expertise.
Amazon Fashion X London Fashion Week offers a wide variety of spring / summer, ready-to-wear, party, loungewear and lingerie collections as well as shoes for men and women.
The showcase is also linked to the BFC Foundation’s Fashion Fund for the Covid Crisis, which was established to support creative businesses during the pandemic.
United Kingdom, Germany, France, Italy and Spain. “Data-reactid =” 46 “> The digital store is available on five European websites: the United Kingdom, Germany, France, Italy and Spain.
Discover the Amazon Fashion x London Fashion Week collections
Pack of 3: Mulberry, RBURN, Halpern Great British Designer Face Coverings | 18.99 “data-reactid =” 48 “>Pack of 3: Mulberry, RBURN, Halpern Great British Designer Face Coverings | 18.99
De La Vali Olivia Long Dress W / Slip | 225 “data-reactid =” 62 “>De La Vali Olivia Long Dress W / Slip | 225
Grenson Nanette women’s hiking boots in black Colorado leather mounted on a Commando sole | 295 “data-reactid =” 76 “>Grenson Nanette women’s hiking boots in black Colorado leather mounted on a Commando sole | 295
Kat Maconie Beau Women’s Framed Heel Sandal | 257 “data-reactid =” 90 “>Kat Maconie Beau Women’s Framed Heel Sandal | 257
les girls les boys Roller Logo Men’s T-Shirt | 35 “data-reactid =” 104 “>les girls les boys Roller Logo Men’s T-Shirt | 35
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