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Global Vegan Women’s Fashion Market Size, Share and Trend Analysis Report 2020-2027: Footwear accounted for 41.3% of revenue in 2019



Vegan Women’s Fashion Market Size, Share and Trend Analysis Report by Product (Accessories, Apparel & Apparel, Footwear), Distribution Channel (E-commerce, Specialty Stores), Region and by segment, 2020-2027 “ the report was added to from offer. “data-reactid =” 19 “> The Vegan Women’s Fashion Market Size, Share and Trend Analysis Report by Product (Accessories, Apparel & Apparel, Footwear), Distribution Channel (E-commerce, Specialty Stores), Region and by segment, 2020-2027 “ the report was added to from offer.

The increase in people’s inclination to cruelty-free fashion is an important aspect of the demand for fashionable clothing made from vegan materials.

People in developed countries, especially the US, UK, France and Germany, have become more receptive to concepts of veganism and have followed this practice in all areas of life, including eating habits. and clothing. These consumers are not shy about paying higher prices for vegan women’s fashion, fueling the growth of the market.

Excited by the existence of opportunities, vegan fashion companies are focusing not only on providing the latest styles, but also on cultural trends and the burgeoning style quotient to attract a diverse set of consumers through the launch. constant of products. For example, in August 2019, an Amsterdam-based denim brand called Kings of Indigo, announced it was a fully vegan company with the launch of a new cotton capsule collection – Re Gen, offering a limited edition of jeans. and jackets. for women, men and children. These developments are expected to create healthy demand for the product during the forecast period.

Based on product, the vegan footwear segment dominated the market and accounted for 41.3% of global revenue in 2019. The growing popularity of animal safety among consumers has prompted established footwear manufacturers to offer stylish shoes made from natural ingredients to pique interest. informed customers. For example, in November 2019, Reebok International Limited, a company owned by Adidas AG, unveiled the design of its first plant-based running shoe, called the Floatride GROW. The upper part of the shoe is made mainly of eucalyptus while its soles are made of castor seeds and natural rubber. The company had launched this model two years after it started selling a vegan version of its famous Newport Classic shoes in cotton and corn.

By distribution channel, specialty stores dominated the market and accounted for 31.4% of global sales in 2019. A wide range of products, offers and discounts attracting more consumers are the main strategies chosen by these channels to increase revenue and footfall. any store. In addition, these stores keep their stores more up to date with the latest vegan fashion trends in the market, thereby attracting more consumers looking for variety in the product.

The Covid-19 pandemic has negatively impacted sales of vegan women’s clothing as people have focused more on their shopping behavior and consider avoiding buying trendy clothes or accessories. The vegan fashion market is booming and has been severely impacted by the lockdown condition and supply chain disruption. According to, the UK clothing industry is expected to be the hardest hit with a drop of more than 41% in usual consumer spending since the coronavirus outbreak.

North America dominated the vegan women’s fashion market and accounted for 34.6% of global revenue in 2019. Market growth is fueled by the strong presence of manufacturers including Whimsy & Row and Reformation, as well as a well-developed supply chain in the region. Additionally, people in countries like the United States have a large number of animal rights organizations, such as the American Society for the Prevention of Cruelty to Animals and the Anti-Cruelty Society, which promote the concept of veganism.

  • Europe is expected to grow at the fastest CAGR of 14.5% from 2020 to 2027. Social media marketing campaigns, the growing preference for vegan women’s fashion clothing by millennials and the presence of a large number of manufacturers are expected to stimulate the market in the region. The United Kingdom and Germany are among the first two countries to witness the growth of the market.
  • The e-commerce segment is expected to become the fastest distribution channel during the forecast period. The increasing availability of a large number of vegan women’s clothing and fashion accessories from different brands at affordable prices on online shopping platforms is one of the main factors fueling the growth of the segment.
  • The specialty store distribution channel segment held the largest revenue share in 2019. The adoption of key strategies such as offers and discounts by market players as well as the availability of a wide range of products are expected to attract a larger consumer base and fuel the growth of the segment.
  • By product, the vegan footwear segment dominated the market and accounted for a 41.3% share in 2019 as it increasingly becomes a fashion statement among women. In addition, the growing popularity of animal safety among consumers is fueling demand for these products.
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